The data-driven report powered by Shutterstock.AI identifies
the key color shades for elevating campaign performance in
2022
NEW YORK, Nov. 17, 2021 /PRNewswire/ -- Shutterstock,
Inc. (NYSE: SSTK), a leading global creative platform offering
full-service solutions, high-quality content, and applications for
brands, businesses and media companies, today announced the launch
of its annual Color Trends Report. By analyzing millions of
image downloads and pixel data, the report identifies the three
most rapidly-growing colors, as well as trending favorites in
twenty countries around the globe. New to this year's report is the
highest performing color that leads to the greatest click-through
rates (CTR) and conversions in advertising campaigns, as identified
by Shutterstock.AI. The release of the Color Trends Report gives
creatives new found confidence to action artistic insights to
produce inspiring, engaging work that resonates with audiences and
makes a meaningful impact.
Using hundreds of billions of creative data points across years
of digital ads, Shutterstock.AI determined that shades of green are
predicted to be the most clickable color scheme for marketers and
advertisers. Green is the core color associated with leading a
healthy lifestyle -- often included in fresh food marketing
materials and to promote environmental efforts. Downloads on
Shutterstock of nature scenes, where green influences the visual
palette, have increased year on year, with mountain aerial shots,
for example, increasing in popularity by 1,396%. According to the
data, adding a touch of green into projects will improve
performance of campaigns, increasing CTR and customer
conversions.
This year's Color Trends Report shows a more muted, minimalist
and soft approach compared to previous years. No flashy standouts,
no neon highlights, nothing artificial — just simplicity and subtle
elegance. Serenity is the key in 2022 when it comes to selecting
colors. The data highlights that designers are gravitating toward
calmer tints and away from intense tones. The serene trio of colors
that set the aesthetic for 2022 include:
- Calming Coral (#E9967A): A faintly fading peach, like a
heavy filter over a beautiful sunset. This color evokes a rustic,
toned-down shade in comparison to some of the brighter, cleaner
shades of the past. When depicting health and happiness, put
Calming Coral in your orbit. It plays especially well with dusty
yellows and pinks for a nostalgic tint in design work. Or consider
contrasting it with a sky blue to round out a comforting, natural
palette.
- Velvet Violet (#800080):
A vibrant shade of purple with pink undertones, reminiscent of the
lasting luxury and elegance of the royal orchid. Some purples stand
out and shout - this one whispers. And yet, it's the boldest of the
trending colors for 2022, drawing attention without feeling
ostentatious. Its natural complement is a contrasting shade of
green, like emerald.
- Pacific Pink (#DB7093): a cotton candy pink representing
a perfect mix of vitality and tranquility — despite the bustle a
new year brings, this color serves as a reminder to stop and smell
the roses. Hot pink is cooling off and subtle pink is picking up
steam. It looks marvelous when paired with other pink and peachy
tones. And like its namesake, apply it to a complementary light
teal to evoke the sun setting over a glimmering Pacific beach.
"2021 has been a year of reckoning with the aftermath of the
year that was. Now, brands and agencies around the world are
adapting their color palettes to soothe, and evoke stability and
balance," said Flo Lau, Creative
Director at Shutterstock. "We're excited to be taking our
creative insights to the next level for this year's report with the
inclusion of the AI identified color, helping creatives confidently
optimize the impact of their work. With this report, we want to
provide creatives with indispensable knowledge to make considered
and impactful choices in whatever they are creating. We're
fortunate to have access to the content decisions of nearly two
million creators on our platform, which allows us to predict where
shifts are happening. These colors tell us that people are looking
for tones that are natural, earthy, and calming."
Data experts also decoded the numbers for the local favorites in
twenty countries around the globe, highlighting the colors which
will resonate most with local audiences. From Steel Blue (#4682B4)
in Switzerland to Pink (#FFC0CB)
in the UK and UAE, the report provides creatives with regional
insight into what colors will create the most impact in localized
work.
Dive into Shutterstock's 2022 Color Trends report to
explore the top trending colors around the world.
About Shutterstock, Inc.
Shutterstock, Inc. (NYSE: SSTK), is a leading global creative
platform offering full-service solutions, high-quality content, and
applications for brands, businesses and media companies. Directly
and through its group subsidiaries, Shutterstock's comprehensive
collection includes high-quality licensed photographs, vectors,
illustrations, 3D models, videos and music. Working with its
growing community of over 1.9 million contributors, Shutterstock
adds hundreds of thousands of images each week, and currently has
more than 390 million images and more than 23 million video clips
available.
Headquartered in New York City,
Shutterstock has offices around the world and customers in more
than 150 countries. The Company also owns PicMonkey, a leading
online graphic design and image editing platform; Offset, a
high-end image collection; Shutterstock Studios, an end-to-end
custom creative shop; PremiumBeat, a curated royalty-free
music library; Shutterstock Editorial, a premier source of
editorial images and videos for the world's media;
TurboSquid, a leading 3D content marketplace; Amper Music, an AI-driven music platform; and
Bigstock, a value-oriented stock media offering.
For more information, please visit www.shutterstock.com and
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