Sterling Bancorp Announces Strategic Investment in Goalsetter
December 17 2021 - 8:00AM
Sterling Bancorp (NYSE: STL) today announced it has made a
strategic investment in Goalsetter, an innovative mobile banking
company aimed at promoting financial literacy and empowerment
amongst K-12 students. According to studies compiled by the U.S.
Financial Literacy and Education Commission, only one third of
adults can answer at least four of five financial literacy
questions on fundamental concepts such as mortgages, interest
rates, inflation and risk. Goalsetter proactively addresses these
knowledge gaps through educational resources, budgeting tips, and
planning tools that promote financial literacy and learning, while
augmenting the experience with an FDIC insured deposit product and
online and in-store spending through its Cashola™ debit card.
This investment marks an expansion of Sterling’s relationship
with Goalsetter. Sterling will be providing services to Goalsetter
through its Banking as a Service (“BaaS”) business and earlier this
year provided funding and support for Goalsetter’s “Drafted”
campaign, which aims to empower communities of color by promoting
and supporting financial independence and literacy.
“We are thrilled to deepen our relationship with Goalsetter
through this investment,” said Bea Ordonez, Chief Financial Officer
of Sterling Bancorp. “Our partnership with Goalsetter is a paragon
of the relationships we are building with innovative financial
technology companies as we broaden our digital footprint and
product set.”
About Sterling Bancorp
Sterling Bancorp, whose principal subsidiary is Sterling
National Bank, specializes in the delivery of services and
solutions to business owners, their families and consumers within
the communities it serves through teams of dedicated and
experienced relationship managers. Sterling National Bank offers a
complete line of commercial, business, and consumer banking
products and services. For more information, visit the Sterling
Bancorp website at www.sterlingbancorp.com.
About Goalsetter
As a family saving, financial literacy and smart spending app,
Goalsetter makes it easy for the whole family to go cashless and
learn how to be money smart. Goalsetter's smart money app for
families includes: FDIC-Insured Savings Account; the Cashola Teen
and Tween Debit Card, Game-based financial literacy quizzes; "Learn
before you Burn" parental controls on the debit card and the "Learn
to Earn" financial reward feature. Goalsetter was founded by Tanya
Van Court, a former Nickelodeon and ESPN executive. Click here for
more about Goalsetter’s app and offerings.
STERLING BANCORP
CONTACT: |
Emlen Harmon, SVP –
Director of Investor Relations |
212.309.7646 |
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