Twin Fin Partners with Surfrider Foundation to Help Preserve Our Oceans, Waves & BeachesTwin Fin is donating a portion of wine s
June 15 2005 - 2:39PM
Business Wire
Twin Fin, a new wine created for individuals who embrace the spirit
of the California lifestyle, is partnering with the Surfrider
Foundation to help preserve America's oceans, waves and beaches.
Twin Fin will donate a portion of proceeds from wine sales to this
grassroots, non-profit environmental organization. "Twin Fin is a
great fit for our organization and we are grateful for their
generous support," said Matt McClain, Director of Marketing and
Communications. "We look forward to working together to raise
awareness for the need to protect our oceans and beaches." Twin Fin
will have the opportunity to have its wines poured at local events
within the surfing community such as art gallery receptions
displaying surf art and at surf and music festivals. Surfrider
spokesperson and professional surfer Pat O'Connell, who co-starred
in "Endless Summer II," will participate in some special events on
behalf of the wines and organization. Twin Fin wines have already
been poured at the "Making Waves" Gala in Malibu and the Sea
Monster Ball interactive art show by the sea in Dana Point. Twin
Fin will create specific point-of-sale materials (neckers, case
cards, posters, postcards) to communicate the partnership with
Surfrider and help drive consumers to the Surfrider website to
learn more about the organization and potentially become a member.
The label on the Twin Fin wines depicts a classic convertible with
a surfboard hanging out the back. The portfolio includes six wines
all of which come in screwcap: a soft, luscious Merlot; a spicy
Shiraz; a well structured Cabernet Sauvignon; a flavor-packed
Chardonnay; a lively Pinot Grigio and a seductive Pinot Noir. The
wines are fresh and fruit-driven and offer tremendous quality for
the price -- just right for everything from beach barbecues to
dinner with the in-laws. Sourced from grapes from select vineyards
along California's Central Coast, the suggested retail price of the
wines is $9.99. "I've been surfing since I was a little kid," said
Sam Burton, Twin Fin Viticulturist. "Our Twin Fin wines are meant
to bring to mind sand, surf and good times, and this partnership
lets us go a step further by actually helping to preserve the
coastal beaches we all use and enjoy." Founded in 1984, Surfrider
Foundation's most important coastal environmental work is carried
out by Surfrider Foundation's 60 chapters located along the East,
West, Gulf, Puerto Rican, and Hawaiian coasts. Surfrider Foundation
now has over 40,000 members in the USA, and International Surfrider
Foundation chapters and affiliates have been established in Japan,
Brazil, Australia, France and Spain. Visit www.surfrider.org to
learn more about the organization. More information on Twin Fin --
wines that prefer sunny days to dark cellars -- can be found at
www.twinfinwines.com. Twin Fin is made by Pacific Wine Partners, a
Constellation Wines U.S. company and a leading producer of premium
California wines and importer of wines from Australia and New
Zealand. Constellation Wines U.S. is part of Constellation Wines,
the world's largest wine business, an operating division of
Constellation Brands, Inc. (NYSE:STZ) and (NYSE:STZ.B) ("CBI").
Constellation Wines U.S. encompasses three of CBI's U.S. wine
businesses: Canandaigua Wine Company, Pacific Wine Partners, and
North Lake Wines. Pacific Wine Partners produces several top
California brands including Blackstone, Black Box, and Hayman and
Hill and is the U.S. importer for Banrock Station, Hardys,
Leasingham, Barossa Valley Estate, Yarra Burn, Starvedog Lane,
Brookland Valley, and Chateau Reynella from Australia and Nobilo
from New Zealand.
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