New ''Discover Wine!'' Web Site Makes Entertaining with Wine Fun and Easy; One-Stop Resource for Exploring and Enjoying Wine Now
June 29 2005 - 9:00AM
Business Wire
Consumers interested in exploring wine have a new online resource.
An innovative Web site from Robert Mondavi Private Selection,
www.discover-wine.com, is designed to make entertaining with wine
fun and easy -- even for the novice. At Discover-Wine.com, budding
wine explorers will find a wealth of wine party ideas and wine
information. Organized in a fun, accessible format, the Web site
allows visitors to test their know-how in "Wine 101," find tips on
choosing and serving wine, access recipes for great party food, and
even "Ask an Expert" for help with choosing the right wine-food
pairings. Serving as the main expert and Web site concierge is Ted
Allen, the food and wine guru of TV's "Queer Eye for the Straight
Guy." Allen, whose philosophy has always been that one needn't be
an expert to enjoy wine says, "Our goal is to encourage everyone to
explore wine, learning and having fun along the way. We want
Discover Wine! to become the ultimate resource for anyone hosting a
wine-tasting party, searching for food pairing ideas or just
looking to expand their wine knowledge." Everything about Discover
Wine! was developed in the spirit of American wine icon Robert
Mondavi -- namely, that wine is an everyday luxury that enhances
one's life -- especially when shared with family and good friends.
As such, Discover Wine! stands apart from other Web sites by
offering a turnkey destination for anyone interested in
entertaining with wine or creating an occasion to share wine with
friends. Best of all, participation on the Discover Wine! site is
free. From casual events to formal wine-tastings, central to the
Discover-Wine.com are the wine party ideas -- complete with
step-by-step instructions for hosting the perfect event at home.
Each comprehensive party guide covers everything from wine
selection to recipes to party activities. There's even a "Party
Toolbox" with customizable and printable invitations, tasting
guides and winemaker's notes for each event. Party idea #1, now on
the Web site, is a primer on identifying the different flavors and
aromas within a wine, known as essences. "This is the perfect first
event for a new wine-tasting group," says Allen. "Essences are
those subtle scents and flavor notes found in every wine and
provide the language we use to describe wine. Whether you're a
novice or have some experience, Discover-Wine.com walks you though
everything you need to plan and organize a fun, educational tasting
on identifying essences. We call it: 'The Nose Knows.'" Discover
Wine! will present new wine-tasting ideas every couple of months --
including parties to explore cheese and other food pairings. The
site will also include seasonal entertaining ideas from food and
wine experts, casual party suggestions, special offers and
promotions. Plus, consumers will get advance access to recipes from
Ted Allen's upcoming book, "The Food You Want to Eat,"
(Clarkson-Potter, October, 2005). Discover Wine! was developed by
Robert Mondavi Private Selection in cooperation with Allen. Robert
Mondavi Private Selection is one of the best loved super-premium
wine brands in America and a leader in California's Central and
North Coast appellations. For more information, visit
www.rmprivateselection.com. Canandaigua Wine Company Robert Mondavi
Private Selection is made by Canandaigua Wine Company, the
popular-priced and premium wine producer of Constellation Wines
U.S., which is part of Constellation Wines, the world's largest
wine business, an operating division of Constellation Brands, Inc.
(NYSE:STZ) (NYSE:STZ.B) ("CBI"). Constellation Wines U.S.
encompasses three of CBI's U.S. wine businesses: Canandaigua Wine
Company, Pacific Wine Partners and North Lake Wines. Leading brands
include Robert Mondavi Private Selection, Woodbridge by Robert
Mondavi, Alice White, Arbor Mist, Cook's, Covey Run, Inglenook,
Talus Collection and Vendange.
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