Syniverse NEXT Signifies Breakthrough in Mobile Messaging
February 09 2009 - 4:00AM
Business Wire
Syniverse Technologies (NYSE: SVR) today announced a
breakthrough solution that ushers in a new era of mobile messaging
for operators and subscribers worldwide. SyniverseSM NEXT, an
advanced messaging hub, is the first and only solution to connect
any network to any other network across any messaging protocol, and
to deliver to subscribers the �go-anywhere, do-anything�
communication services they desire.
�We expect that Syniverse NEXT, a true first in the mobile
industry, will permanently change the messaging landscape for
operators and subscribers alike,� said Tony Holcombe, President and
CEO, Syniverse. �Its appeal is its simplicity. Our innovative
solution removes any remaining interoperability barriers that have
been holding back the global expansion of enhanced messaging
solutions.�
NEXT gives operators the flexibility and functionality to
enhance their mobile messaging offers by delivering leading-edge
message interoperability, regardless of message type, network or
protocol. Moreover, the hub makes possible the exchange of
subscriber presence information that shows when users are online
and available to interact.
Holcombe said presence is fundamental if mobile messaging
services are to develop beyond the one-way, simple text delivery of
SMS.
�Not only will the heightened real-time interactivity of
presence open the door for new services, such as social networking
and content sharing, presence will be critical for operators to win
the race for subscriber loyalty and incremental data revenue as
early adopters interact in communities of common interest and
develop greater ties to each others� address books,� he said.
Syniverse NEXT also positions operators to capitalize profitably
on the expected explosion in mobile instant messaging (MIM), which
is forecast to become a $9.9 billion market by 2012, according to a
recent report. The cost-effective solution provides operators with
the ability to rapidly launch MIM services, and gives them the
opportunity to capitalize on the instantaneous and interactive
nature of IM-based messaging services. The same services that are
expected to be the catalyst for greater ARPU from subscribers who
wish to use social networking, mobile VoIP and mobile Internet
services when they are on the move.
Operators who have yet to launch a presence-based IM service
will be able to rely on Syniverse NEXT to improve SMS delivery by
ensuring that messages are not lost or delayed. Syniverse NEXT also
provides a full audit trail for each message that will be essential
as operators introduce mobile money and banking services that
utilize messaging.
Pamela Clark-Dickson, editor of Mobile Messaging Analyst, which
is published by Informa Telecoms & Media, said most of the
mobile operators who have launched mobile IM services have avoided
the problem of IM interoperability by partnering with one or more
of the established global Internet portal communities rather than
launching their own-brand service.
�Letting the global ISPs carry the load is an approach that has
value for cellcos in what is still a relatively nascent market,�
Clark-Dickson said. �But if cellcos want to be regarded as smarter
than a bit pipe, they will need to take greater control of the
opportunity that mobile IM and presence represents to their
business by, for example, also tapping into established local IM
communities or enabling presence across multiple messaging
types.�
Syniverse CEO Tony Holcombe explained that NEXT works at several
levels to provide the ubiquitous messaging services that
subscribers expect.
Operators who join a messaging hub with advanced capabilities,
such as those in NEXT, are provided a central point of connectivity
and service interchange with other operators. This allows them to
quickly expand their global footprint, meet the challenges of
setting up agreements, and manage data clearing and financial
settlement. The hub also performs all of the complex messaging
protocol interworking and interoperability between messaging
partners and frees subscribers to interact with each other any way
they choose. For the first time, NEXT eliminates messaging barriers
caused by divergent formats. IM, for example, can be converted and
delivered in SMS format to recipients who are not yet part of an IM
community.
�Syniverse NEXT is the logical evolution of messaging services,�
Holcombe said. �With more than 20 years of extensive experience
solving the complexities of roaming and interoperability, Syniverse
clearly has the answer for operators who want to deliver to their
subscribers the industry�s most advanced messaging services.�
To watch the Syniverse NEXT video, visit the NEXT webpage and
click on the video icon on the left side of the page.
About Syniverse
Syniverse Technologies (NYSE:SVR) solutions allow more than 600
communications companies in over 120 countries to provide seamless
mobile services by making it possible for disparate technologies
and standards to interoperate. Syniverse's flexibility and customer
focus permit its customers to quickly react to market changes and
demands, enabling the delivery of everything from voice calls to
sophisticated data and video services wherever and whenever
subscribers need them. With more than 20 years in the industry,
Syniverse is headquartered in Tampa, Florida, U.S.A., and has
offices in major cities around the globe. Syniverse is ISO
9001:2000 certified and TL 9000 approved, adhering to the
principles of customer focus and quality improvement practices.
More information is available at www.syniverse.com.
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