Moving an average of almost 1.3 billion messages per day in the fourth quarter of 2009, Syniverse Technologies (NYSE:SVR) says it continues to see significant growth of the company’s application-to-person (A2P) and peer-to-peer (P2P) message delivery across its network.

“Mobile messaging clearly is a force in today’s mobile ecosystem,” said Tony Holcombe, President and CEO, Syniverse. “The rising number of messages that Syniverse delivers on a daily basis leaves little doubt that mobile subscribers are relying more on their mobile devices and associated messaging as a primary way to stay connected with friends, families, employees and customers.”

Holcombe said organic growth in Syniverse messaging spans across the company’s short message service (SMS) for text messages, multimedia message service (MMS) for pictures and video, and mobile enterprise services (MES) solutions. MES provides businesses a way to send time- and event-based text messages to their employees, customers and partners around the globe.

“As expected, we saw an uptick of activity around the holidays,” he said. “Syniverse hit a new record when we delivered 1.9 billion SMS messages on Christmas Day 2009, up 52 percent from 1.2 billion just the year before. And on Halloween, Syniverse achieved a new MMS record with the delivery of 21.2 million messages, up 173 percent from 2008.”

The Syniverse MMS Interworking Gateway platform realized its most significant rise in traffic volume during the fourth quarter 2009, with a 170 percent increase from the year before. The daily average of MMS messages delivered by Syniverse in 2009 exceeded the previous year’s record by more 128 percent.

Holcombe said he’s not surprised by the intensification in picture and video messaging.

“As smartphones get in the hands of more people, as MMS applications become easier to use, and as the photo and video quality of mobile devices continues to improve, I expect we’ll see ongoing growth in the MMS arena,” he said. “In fact, I fully expect mobile devices will eventually replace standalone digital cameras in the coming years, and the only people to carry both a mobile device and a camera will be professional photographers.”

MES also continues to be a strong area for Syniverse as more consumers show an interest in A2P applications, such as mobile banking. In the last quarter of 2009 alone, Syniverse saw a 76 percent increase in the total number of enterprise messages delivered year-over-year. Today, Syniverse’s growing global mobile banking and financial services customer base includes six of the top 10 U.S. banking brands, two of the top five credit card issuers and two of the top three U.S.-based global airline carriers. Additionally, two of the top three banking institutions in India also rely on Syniverse to power their mobile banking and alerting services.

“A lifestyle that fully incorporates mobile messaging is here to stay, and Syniverse will continue to provide the support and technology needed to ensure reliable message delivery for everyone.”

Syniverse NEXTSM messaging solutions include MetcalfTM Intercarrier SMS, an outsourced intercarrier messaging solution for wireless operators jointly provided by Syniverse and RealNetworks, Inc.; SMS Interworking Gateway Service for IP; SMS Open Connectivity Hub; MMS Interworking Gateway Service; and Mobile Enterprise Services.

About Syniverse

Syniverse Technologies (NYSE:SVR) makes mobile work for more than 800 mobile operators, cable and Internet providers, and enterprises in over 160 countries. With unmatched expertise and more than 20 years simplifying the complexities of roaming, messaging and networking, Syniverse serves as the force at the center of mobile communications universe, keeping people connected today and forging new connections for tomorrow. Nobody knows mobile like Syniverse. For more information, visit www.syniverse.com, follow Syniverse on Twitter or find Syniverse on Facebook.

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