SY Sybase, Inc.

DUBLIN, Calif., Oct. 23 /PRNewswire-FirstCall/ -- Marty Beard, senior vice president of corporate development and marketing for Sybase, Inc. (NYSE:SY), will be a keynote speaker at the Mobile Business Expo in Chicago, Illinois on November 2, 2006. With over 2 billion mobile users worldwide, the mobile phone is now the largest distribution channel in the world. Mr. Beard will discuss the implications of this new channel on the enterprise, and how it's creating exciting new opportunities for enterprise-to-customer communication. He will highlight several case studies showing how some of the world's largest brands are using mobile communication to increase productivity, generate new revenue, improve customer service and extend their global reach. KEYNOTE: "Mobile Communication: The Ultimate Enterprise Channel" Marty Beard, senior vice president corporate development and marketing, Sybase, Inc. WHEN: Thursday, November 2, 2006, 1:45 p.m. WHERE: Hyatt Regency, Chicago, Illinois About Sybase, Inc. Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, finance, government, healthcare, and defense runs on Sybase. For more information, visit the Sybase Website: http://www.sybase.com/ . DATASOURCE: Sybase, Inc. CONTACT: Lorna Fernandes, +1-925-236-4107, or , or Joan Fronske, +1-925-236-4893, or , both of Sybase, Inc. Web site: http://www.sybase.com/

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