SY Sybase, Inc.

Single Connection Enables Delivery of Rich Media Content Directly to Millions of Subscribers SAN FRANCISCO, Oct. 23 /PRNewswire/ -- CTIA WIRELESS -- Sybase 365(TM), a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in messaging interoperability and mobile content delivery, today announced its new multimedia content delivery gateway -- MMS 365 -- that sends and receives MMS from multiple sources enabling content providers, marketers, and media companies to deliver MMS content directly to consumers' handsets, globally, with a single connection. "MMS is, and will continue to be, the most viable method for delivering rich media," said Marty Beard, President of Sybase 365. "Mobile campaigns are becoming an increasingly important part of companies' communication and advertising strategies, and multimedia messages are exceptionally effective because of their ability to engage the recipient in interactive campaigns." MMS 365 runs on the Sybase 365 operator-grade network, ensuring successful delivery of complex content, management of high traffic volumes, and seamless delivery to consumers' handsets via its connections to more than 700 global operators. One connection to MMS 365 provides direct content delivery to millions of subscribers, eliminating the need for content providers to manage separate, time-consuming negotiations and connections to individual operators. MMS 365 supports all popular types of rich content including photos, graphics, audio, video, alerts, ringtones, and wallpaper allowing content providers to use the most effective method to communicate a campaign to subscribers. For a demonstration and more information, visit Sybase 365 during CTIA at booth 323. About Sybase 365 Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), leads the world in the global delivery and settlement of mobile messaging interoperability, and the management and distribution of mobile content. Processing more than 8 billion messages per month, Sybase 365 reaches more than 700 mobile operators around the world. For more information, visit: http://www.sybase.com/365. Sybase and Sybase 365 are trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. Statements concerning Sybase 365's future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site). DATASOURCE: Sybase 365 CONTACT: Laura Mayhew of Sybase 365, +1-703-961-2209, ; or Rosemary Miller of Citigate Cunningham, +1-415-618-8720, , for Sybase 365 Web site: http://www.sybase.com/

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