Sybase 365 Positioned as Trusted Global mCommerce Partner
February 12 2008 - 12:31PM
Business Wire
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global
leader in mobile messaging services, today announced its commitment
to a global mCommerce strategy. Until now, mCommerce has been slow
to take off due to issues such as technology constraints, local
regulations and most importantly the lack of cooperation between
mobile operators and banks in individual countries and around the
world. Today, mobile banking is led by banks, and mobile payments
by mobile operators. Throughout the next 12 months, we will see
mBanking and mPayments coming together, because as the value of
transactions increase, integration into the banking system is
necessary. �The mobile industry has been discussing mobile business
and payments for over ten years. In 2008 we will start to see
financial institutions fully exploit the potential of mCommerce,�
said Matthew Talbot, vice president, mCommerce, Sybase 365.
�Staying competitive means not only providing innovative services
to meet customer demands but also demonstrating value to the
customer that will lead to uptake of services, resulting in
improved ROI through reduced operational and customer-servicing
costs � and increased revenue for banks.� For mCommerce to scale
globally, a trusted intermediary needs to sit between mobile
operators, financial institutions and merchants. It is physically
and commercially impossible for banks and merchants to work with
every mobile operator around the world and vice versa. As the
leader in mobile messaging in both Application to Person (A2P) and
Person to Person (P2P) messaging, together with the extensive
experience, products and relationships Sybase� has with the
Financial Services Industry, Sybase 365 is well placed to be this
intermediary. For the past several years, Sybase 365 has been
providing remote mobile payments via SMS, MMS and WAP to content
providers and brands, charged directly to the subscribers� bill via
their mobile operator. This, in effect, is mCommerce � paying for
digital mobile content and services delivered via the mobile phone.
The vision is that other digital and physical goods and services
will be available for purchase over the operator's network, through
the traditional payment channels, but also by credit card, direct
debit from Bank accounts, stored value or even by using the mobile
as a virtual wallet � swiping it at a point of sale terminal using
NFC technology. Sybase 365 has consistently been making inroads in
the mCommerce arena. In October, 2007 the company launched Sybase
mBanking 365� � an innovative suite of products for the financial
industry enabling banks to interact with customers in real-time
through mobile alerts, two-way banking services, out-of-band
authentication, and marketing campaigns. The solution also offers
an exclusive natural language capability � Answers 365 � enabling
consumers to interact with their bank using their own words. In
January 2008, Sybase 365 announced its partnership with C-SAM, the
pioneer in secure mobile phone-based transaction technology, to
extend its mBanking solution to include a downloadable Java and NFC
compatible client. Banks worldwide can now offer mobile banking
services through SMS, WAP, and a downloadable client, providing
increased flexibility to interact with their customers � all
through a single connection to Sybase 365. A recent survey1,
conducted with some of the world�s largest financial institutions,
revealed that enthusiasm for mobile banking services is very
strong. Sixty-six percent of respondents consider mobile banking
provides an excellent opportunity to enhance existing customer
services. In terms of growth, over half of the banks interviewed
will offer mobile services in the next 12-24 months. Earlier this
week, Sybase 365 entered into a strategic partnership with Utiba
Pte Ltd to explore business opportunities around the selling and
support of managed mCommerce solutions to mobile operators and
financial institutions, utilizing Utiba�s mobile top-up and mobile
wallet solutions. For further information and to see a product
demonstration, Visit Sybase 365 during the Mobile World Congress in
Barcelona, Spain, February 11-14, 2008 in Hall 2, Booth 2A19 About
Sybase 365 Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is
the global leader in mobile messaging interoperability, the
delivery and settlement of SMS and MMS content, mobile commerce and
enterprise-class messaging services. Processing more than 100
billion messages per year, Sybase 365 reaches more than 700 mobile
operators and 2.4 billion subscribers around the world. For more
information, visit: www.sybase.com/365. Sybase and Sybase 365 are
trademarks of Sybase, Inc. All other company and product names
mentioned may be trademarks of the respective companies with which
they are associated. Java and all Java-based marks are trademarks
or registered trademarks of Sun Microsystems, Inc. in the U.S. and
other countries. Statements concerning Sybase 365�s future growth,
future prospects, products and business relationships are
forward-looking statements that involve a number of uncertainties
and risks and cannot be guaranteed. Factors that could ultimately
affect such statements include sales productivity, possible
disruptive effects of organizational changes; shifts in customer or
market demand for the Company's products and services; public
perception of the Company, its technology vision and future
prospects; rapid technological changes; competitive factors; delays
in scheduled product availability dates and other risks that are
detailed from time to time in the Sybase, Inc. consolidated
Securities and Exchange Commission filings, including but not
limited to its annual report on Form 10-K and its quarterly reports
on Form 10-Q (copies of which can be viewed on the Company's web
site). 1 The Sybase 365 Global Mobile Banking Survey conducted by
Loudhouse Research, January 2008.
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