Sybase 365 Selected by Firefly to Power Flight Information Service via SMS
May 19 2008 - 6:00AM
Business Wire
Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global
leader in mobile messaging services, today announced that it has
been selected by Firefly, Malaysia�s first community airline and
subsidiary of Malaysia Airlines, to enable the airline to send
mobile flight information to its passengers, wherever they are,
regardless of country of origin or mobile operator. �Our
partnership with Firefly is another milestone for our growth in the
aviation industry and an excellent example of how forward-thinking
enterprises are taking advantage of mobile messaging technologies
to derive new sources of revenue and increase customer
satisfaction,� said Jane Liew, country manager, Sybase 365
Malaysia. Firefly�s mobile flight information service is delivered
using Sybase 365� Application Manager Platform, designed to handle
high volume outgoing SMS traffic, yet flexible and simple for
customers to use via a Web interface. Sybase 365 Application
Manager also provides Firefly with a cost-effective and efficient
channel to communicate with their passengers, dramatically reducing
airport waiting times and leading to high customer satisfaction.
SMS updates advising passengers of flight schedule changes,
cancellations, pre-flight reminders, and even weather forecasts are
sent to the passenger�s mobile phone. �Working with a trusted
enterprise partner like Sybase 365 enables Firefly to provide a
reliable, hassle-free and efficient means of communication via SMS
with our on-the-move passengers in the most convenient and
immediate way possible � on their mobile phones,� said Eddy Leong,
managing director, Firefly. �We are certain our passengers
worldwide will benefit from this mobile flight information
service.� Firefly currently flies from Penang and Subang to
Kuantan, Kota Bharu, Kuala Terengganu and Langkawi in Malaysia, and
to Phuket and Koh Samui in Thailand. Sybase 365�s unrivaled global
SMS footprint to more than 700 operators and reach to more than 2.4
billion mobile users (77 percent of the world�s subscribers) will
enable Firefly to seamlessly extend and roll out mobile services to
many other regional destinations. About Firefly Firefly, Malaysia�s
community airline was launched in April 2007. It is operated under
FlyFirefly Sdn Bhd and is a wholly owned subsidiary of Malaysian
Airline System (MAS) Berhad. The name �Firefly� (fei ying)
describes the airline�s personality, which is agile, brilliant,
charming and fun. Firefly currently flies from Penang and Subang
(Kuala Lumpur) to Kuantan, Kota Bharu, Kuala Terengganu and
Langkawi in the Peninsular Malaysia, and to Phuket and Koh Samui in
Thailand. About Sybase 365 Sybase 365, a subsidiary of Sybase, Inc.
(NYSE:SY), is the global leader in mobile messaging
interoperability, the delivery and settlement of SMS and MMS
content, mobile commerce and enterprise-class messaging services.
Processing more than 100 billion messages per year, Sybase 365
reaches more than 700 mobile operators and 2.4 billion subscribers
around the world. For more information, visit: www.sybase.com/365.
Sybase and Sybase 365 are trademarks of Sybase, Inc. All other
company and product names mentioned may be trademarks of the
respective companies with which they are associated. Special Note:
Statements concerning Sybase 365�s future prospects, products and
business relationships are forward-looking statements that involve
a number of uncertainties and risks and cannot be guaranteed.
Factors that could ultimately affect such statements are detailed
from time to time in the Sybase, Inc. consolidated Securities and
Exchange Commission filings, including but not limited to its
annual report on Form 10-K and its quarterly reports on Form 10-Q
(copies of which can be viewed on the Company's web site).
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