Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging and mobile commerce services, today announced it has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for North American Mobile Retail Banking, September 2009.1

“We believe our position in the Leaders quadrant validates our ability to provide a single, comprehensive mobile banking platform to retail banks,” said Matthew Talbot, vice president mCommerce, Sybase 365. “Over the past few years, we have forged a market leading position with the depth and breadth of our technology and solution capabilities, as well as the growing number of banking customers that have adopted our solution around the world.”

With Sybase’s long history in the financial services market, first in database and now in mobile technology, the company continues to bring solutions to market that deliver exceptional quality, innovation and easy integration for our banking customers.

Sybase mBanking 365™ offers a single connection to a complete, multi-channel mobile banking solution with SMS, mobile browser, and downloadable mobile client (for iPhone, Blackberry and J2ME devices, among others), on a single platform. The solution includes Sybase 365® Natural Language Interactive Intelligent SMS, allowing consumers to access services without needing to memorize set keywords, and out-of-band authentication enables secure services such as account transfers and payments.

To learn more about the 2009 Gartner North American Mobile Retail Banking Magic Quadrant, Gartner clients may access the report on www.gartner.com.

For more information visit: Sybase 365’s mobile banking solution

Click here for more information on how Sybase 365 has powered mobile banking for financial institutions around the world.

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than one billion messages per day, reaching 800 operators and 3.4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com

Sybase, Sybase 365 and Sybase mBanking 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

1 Magic Quadrant for North American Mobile Retail Banking, Publication Date: September 30, 2009, by Stessa B Cohen, ID Number: G00168917

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