Sybase 365 to Provide SMS Notifications and Mobile Marketing Services for Western Union
November 03 2009 - 9:00AM
Business Wire
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global
leader in mobile messaging and mobile commerce services, today
announced it will provide services to enable The Western Union
Company (NYSE: WU), a global leader in money transfer, to interact
with and engage its consumers with SMS-based notifications and
mobile marketing campaigns.
Sybase 365 delivers SMS-based messages to Western Union loyalty
card members who send money transfers from nine countries
worldwide, including Belgium, Denmark, France, Gabon, the
Netherlands, Poland, Russia, Sweden and the U.K. SMS notifications
are available in the senders’ preferred languages, including
Swedish, Dutch, Danish and French. When consumers send money, they
can receive an SMS message confirming the funds have been paid out.
The service will be extended to Western Union Gold Card members in
six additional countries by year-end.
Sybase 365 will also deliver SMS-based messages to Western Union
consumers who have opted-in to receive offers such as coupons,
promotional codes and additional information on products and
services.
“There are now more than 4 billion mobile phones in use
worldwide,” said Gail Galuppo, Executive Vice President and Chief
Marketing Officer for Western Union. “In select markets, we are
already putting the power of Western Union in our consumers’ hands
by offering transactions via mobile phone. By furthering our
agreement with Sybase 365, we are able to bring even more value to
our consumers by notifying them that their funds have been received
and by offering discounts and special offers directly on their
mobile phones.”
“Sybase 365 global mobile messaging reach and mobile commerce
services allow enterprises to maximize the potential of the mobile
economy,” said Marty Beard, President, Sybase 365. “This service is
a perfect example of how companies can leverage our multi-faceted
offering to reach and engage customers effectively through the
mobile device.”
This agreement builds on an alliance with Western Union
announced earlier this year, where Sybase 365 was selected to
participate in Western Union’s Digital Vendor Program with its
mWallet and mBanking Platforms. Facilitating mobile finance
initiatives in Latin America, Africa, the Middle East and Asia,
such programs will help build the mobile finance ecosystem
benefitting enterprises and end-users worldwide.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global
payment services. Together with its Vigo, Orlandi Valuta and Pago
Facil branded payment services, Western Union provides consumers
with fast, reliable and convenient ways to send and receive money
around the world, as well as send payments and purchase money
orders. Western Union, Vigo and Orlandi Valuta operate through a
combined network of more than 400,000 Agent locations in 200
countries and territories. In 2008, The Western Union Company
completed 188 million consumer-to-consumer transactions worldwide,
moving $74 billion of principal between consumers, and 412 million
consumer-to-business transactions. For more information, visit
www.westernunion.com.
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the
global leader in enabling mobile information services for mobile
operators, financial institutions and enterprises. We provide our
customers with the widest offering in SMS, MMS and GRX
interoperability, end-to-end mobile commerce solutions, innovative
text messaging, mobile marketing and content delivery
services. Sybase 365 processes more than one billion messages per
day, reaching 800 operators and 3.4 billion subscribers around the
world. For more information, visit: www.sybase.com/365. Read our blogs:
http://blogs.sybase.com
Sybase and Sybase 365 are trademarks or registered trademarks of
Sybase, Inc. All other company and product names mentioned may be
trademarks of the respective companies with which they are
associated. ® indicates registration in the United States.
Forward-Looking Statements
Certain statements in this release concerning Sybase, Inc. new
and expanded business relationships and products are
forward-looking and involve a number of uncertainties and risks.
Factors that could cause actual events or results to differ
materially from those suggested by these forward-looking statements
include, but are not limited to, the performance of the global
economy and growth in software industry sales; market acceptance of
the company's products and services; customer and industry analyst
perception of the company and its technology vision and future
prospects; the success of certain business combinations engaged in
by the company or by competitors; political unrest or acts of war;
possible disruptive effects of organizational or personnel changes;
and other factors described in Sybase, Inc.'s reports filed with
the U.S. Securities and Exchange Commission, including its annual
report on Form 10-K for the year ended December 31, 2007.
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