SYD Sybron Dental Specialties

Sybron Dental Specialties, Inc. Enters Nanocomposite Market With Introduction of Premise(TM) ORANGE, Calif., March 30 /PRNewswire-FirstCall/ -- Sybron Dental Specialties, Inc. announced today that its Kerr Corporation subsidiary has entered the fast growing market for nanocomposite restoratives with the introduction of Premise(TM), a dental composite restorative having significant technological advancements over competing products. Developed with nano technology that results in easier, higher quality aesthetic restorations, Premise is a tooth-colored restorative material that replicates the natural form and function of a tooth. (Logo: http://www.newscom.com/cgi-bin/prnh/20001204/SDSLOGO ) Premise offers dentists four key advantages: * Up to 45% less shrinkage than other brands * Easy, sustained polish that provides superior luster retention over time * Excellent handling that allows for easier placement and contouring * Universal applicability for both posterior and anterior teeth "We believe Premise will become one of our best selling individual products as it gains traction in the marketplace," said Steven Semmelmayer, President of Kerr Corporation. "Premise sets a new industry standard for combining aesthetics, ease of placement, durability, and long-term polish in one restorative material. Furthermore, our market research indicates that dentists place a premium on a composite's ability to shrink less during curing. Premise offers the lowest shrinkage of any universal composite on the market today. The initial response from influential clinicians that have tested Premise has been very positive, and we believe their endorsement will be valuable in attracting dentists to this new product. We have historically maintained a top 3 market position in the dental composite category, and with our entry into the fastest growing segment of the composite market, we believe we are well positioned to increase our market share in the years ahead." Premise is being shipped to Kerr's distribution partners during March and will be available to dentists by the end of the month. Sybron expects the initial sales of Premise will contribute approximately $1 million in revenue to the Company's second quarter of fiscal 2004. The introduction of Premise will also be leveraged to create exposure for the Company's new KerrHawe polishing kit, which is used for finishing and polishing composite restorations. A free sample of the new KerrHawe polishing kit will be included with each Premise purchase for a limited time. Kerr has also established a new website, KerrPremise.com, where users will soon be able to view dental cases using Premise, learn more about the product and complementary offerings from Kerr, and participate in promotional offers. This website will be live on April 1, 2004. CAUTION REGARDING FORWARD-LOOKING STATEMENTS Statements made in this press release regarding future matters are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, including those dealing with the Company's expectations as to the success of its Premise product and the results of its marketing programs are based on the Company's current expectations. Our actual results may differ materially from those currently expected or desired because of a number of risks and uncertainties, including the level of demand for the Company's products; regulatory compliance; currency fluctuations; the intensity of competition; and other factors affecting the Company's business and prospects discussed in the filings made by the Company, from time to time, with the SEC including the factors discussed in the "Cautionary Factors" section in Item 7 of the Company's most recent Annual Report on Form 10-K and its periodic reports on Form 10-Q and 8-K (if any). We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. BUSINESS DESCRIPTION Sybron Dental Specialties and its subsidiaries are leading manufacturers of value-added products for the dental and orthodontic professions and products for use in infection control. Sybron Dental Specialties develops, manufactures, and sells through independent distributors a comprehensive line of consumable general dental and infection prevention products to the dental industry worldwide. It also develops, manufactures, markets and distributes an array of consumable orthodontic and endodontic products worldwide. http://www.newscom.com/cgi-bin/prnh/20001204/SDSLOGO http://photoarchive.ap.org/ DATASOURCE: Sybron Dental Specialties, Inc. CONTACT: Mike Etheridge, Vice President, Marketing of Sybron Dental Specialties, Inc.,+1-714-516-7603 Web site: http://kerrpremise.com/

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