AT&T Awarded Ladies' Home Journal 'Do Good' Stamp for Its Innovative Philanthropy and Strengthening Communities
March 04 2010 - 10:00AM
PR Newswire (US)
DALLAS, March 4 /PRNewswire-FirstCall/ -- In recognition of
corporations that give back to the community and make a difference
with strong employee volunteerism and innovative and
results-oriented corporate and philanthropic initiatives, AT&T
Inc. has received the Ladies' Home Journal "Do Good" stamp. "We are
very happy to bring recognition to AT&T with our 'Do Good'
stamp," explained LHJ Editor-in-Chief Sally Lee. "In addition to
the company's overall commitment to 'do good' in multiple areas,
AT&T captured our attention with its determination and
comprehensive initiatives to address the disturbing high school
dropout rate and help young people succeed." In the magazine's
April 2010 edition, Ladies' Home Journal highlights the AT&T/JA
Worldwide Job Shadow Initiative. Concerned that a third of
America's high school students drop out before graduating, AT&T
decided to take action by creating AT&T Aspire, a $100 million
philanthropic commitment to improve high school success. As part of
AT&T Aspire, the company teamed up with Junior Achievement to
launch the AT&T/JA Worldwide Job Shadow Initiative, a $5.5
million project reaching 100,000 students in five years. Since
2008, more than 23,000 students have shadowed AT&T employees to
see how the lessons learned in the classroom can translate to
success in the business world. "As a major employer, AT&T is
committed to doing its part to ensure an educated and prepared
future workforce and is devoting its philanthropic dollars to help
make this a reality," said Charlene Lake, AT&T chief
sustainability officer. "Business success is tied closely to the
health of its communities, and we're committed to making
meaningful, positive changes in our community. We applaud Ladies'
Home Journal for its dedication to make 'doing good' a top
priority." AT&T was also recognized for its extensive employee
volunteer efforts. In July 2009, the company launched AT&T
Cares to lay a new foundation for growth in AT&T employee
volunteerism. AT&T Cares is a comprehensive, companywide
volunteer initiative designed to encourage employees to get engaged
in community service that is meaningful to them and their
communities, to create change and to stay engaged. Last year,
AT&T employees and retirees, donated more than 8.5 million
hours of time, worth more than $170 million*, to community outreach
activities-- much of it led by the AT&T Pioneers, with more
than 300,000 dedicated volunteers. In addition to its extensive
recycling programs and plans for a cleaner fleet, AT&T is
committed to being a "do good" company for the environment through
responsible product stewardship. AT&T aims to consume less and
help customers dispose of their products in sustainable ways. In
2009, AT&T collected more than 4.2 million cell phones for
reuse and recycling. The company also collected close to 1.8
million pounds of batteries and accessories, an increase of almost
40 percent from the previous year. AT&T's commitment to
diversity extends to its customers, workforce and suppliers. The
company currently offers U.S. consumers and visitors access to
vital AT&T services in more than 160 languages, in the majority
of its service regions. Currently, people of color make up 30
percent of AT&T's managers, while nationally people of color
make up 22 percent of managers, professionals and related
occupations, according to the U.S. census. In addition, AT&T
spends its dollars with diverse suppliers and in 2009 the company
spent $6.8 billion, representing 14 percent of its procurement
base. Ladies' Home Journal introduced its "Do Good" stamp in April
of 2009 to celebrate corporations and brands that are committed to
giving back to the community. To receive the stamp, a company's
charitable works must be innovative, results-oriented, and involve
its consumers and employees. Recipients of the "Do Good" stamp are
chosen by an independent advisory panel. AT&T and the AT&T
Foundation combine more than $2 billion of historic charitable
commitment to the communities they serve. In 2009 alone, nearly
$152 million was contributed through AT&T corporate-, employee-
and AT&T Foundation-giving programs. * Value of Volunteer Time
Based on Independent Sector Formula AT&T products and services
are provided or offered by subsidiaries and affiliates of AT&T
Inc. under the AT&T brand and not by AT&T Inc. About
AT&T AT&T Inc. is a premier communications holding company.
Its subsidiaries and affiliates, AT&T operating companies, are
the providers of AT&T services in the United States and around
the world. Among their offerings are the world's most advanced
IP-based business communications services, the nation's fastest 3G
network and the best wireless coverage worldwide, and the nation's
leading high speed Internet access and voice services. In domestic
markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed
to innovators in such fields as communications equipment. As part
of their three-screen integration strategy, AT&T operating
companies are expanding their TV entertainment offerings. In 2009,
AT&T again ranked No. 1 in the telecommunications industry on
FORTUNE ® magazine's list of the World's Most Admired
Companies. Additional information about AT&T Inc. and the
products and services provided by AT&T subsidiaries and
affiliates is available at http://www.att.com/. About Philanthropy
at AT&T For over 25 years, AT&T and the AT&T Foundation
have been committed to advancing education, strengthening
communities and improving lives. Through its philanthropic
initiatives and partnerships, AT&T supports projects that
create learning opportunities; promote academic and economic
achievement; and address community needs. In 2009, nearly $152
million was contributed through corporate-, employee- and AT&T
Foundation-giving programs. © 2009 AT&T Intellectual
Property. All rights reserved. AT&T, the AT&T logo and all
other marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies. About
AT&T Pioneers Founded in 1911 as the Telephone Pioneers of
America with Alexander Graham Bell as one of the first members, the
AT&T Pioneers continue to build on the millions of hours
dedicated to helping others. More than 300,000 AT&T employees
and retirees are involved in the AT&T Pioneers volunteer
organization. In 2009, AT&T employees and retirees, donated
more than 8.5 million hours of time, worth more than $170 million,
to community outreach activities-- much of it led by the AT&T
Pioneers. DATASOURCE: AT&T Inc. CONTACT: Jan Rasmussen of
AT&T Inc., +1-816-512-2238,jan.rasmussen@fleishman.com Web
Site: http://www.att.com/
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