Riyadh Season Noche UFC on Sept. 14
Celebrates Mexican Independence Day as First Sports Event to be
Produced at Sphere
Riyadh Season Becomes First-Ever Title
Partner of a UFC Event
Watch video as World’s Largest
LED Screen, the Exosphere, Lights Up with Riyadh Season Noche
UFC
UFC®, the world’s premier mixed martial arts organization and
part of TKO Group Holdings (NYSE: TKO), today announced that it has
named Riyadh Season as title partner for the groundbreaking
combat sports event to be held at Sphere in Las Vegas on
Saturday, Sept. 14. The event marks the first time UFC will
provide a sponsor with title partner status, rebranding UFC 306 to
Riyadh Season Noche UFC.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240626469078/en/
UFC will break new ground as the first
sport to hold an event in the state-of-the-art Sphere in Las Vegas
on Saturday, Sept. 14, 2024. The first-of-its-kind event has
already received global attention and will be sponsored by Saudi
Arabia’s Riyadh Season, one of the world’s biggest entertainment
and sports festivals. UFC’s event at Sphere, titled Riyadh Season
Noche UFC, will also celebrate Mexican Independence Day and honor
the remarkable contributions of Mexican fighters to combat sports.
(Photo: Business Wire)
Riyadh Season Noche UFC continues a great tradition in
combat sports of holding big fights around Mexican Independence Day
to celebrate and honor the remarkable contributions of Mexican
fighters to combat sports. UFC will take the celebration to an
unprecedented level as Riyadh Season Noche UFC will become
the first sports event at Sphere, the revolutionary entertainment
venue in Las Vegas.
Riyadh Season Noche UFC will utilize Sphere’s
state-of-the-art audio and video capabilities to deliver a live
experience never before witnessed in the history of sports. The
venue’s next-generation technologies include the world’s highest
resolution LED display that wraps up, over and around the audience,
creating a fully immersive visual environment. The venue also
features the world’s most advanced audio system, Sphere Immersive
Sound, powered by HOLOPLOT, which delivers audio with unmatched
clarity and precision to every guest.
“This will be one of the biggest sporting events of all time,”
said UFC President and CEO Dana White. “What we’re going to
pull off at Sphere will never be done again. This will be a
once-in-a-lifetime experience for sports fans. At the same time,
this is going to be an incredible tribute to the Mexican people for
their extraordinary contributions to combat sports. We’re thrilled
that Turki Alalshikh and the Saudi General Entertainment Authority
have stepped up to partner with us to make this the greatest event
in the history of combat sports. Their participation shows just how
massive the interest is from all over the world. Riyadh Season
Noche UFC will be unforgettable.”
“I am happy to confirm Riyadh Season will be the sponsor for
Noche UFC taking place on September 14, 2024,” said HE Turki
Alalshikh, Chairman of the Board of Directors of the General
Entertainment Authority (GEA). “This will be a milestone moment
as it will be the first sporting event to take place at Sphere in
Las Vegas. The UFC brand is recognized globally with its huge
fanbase, and this aligns with our own vision for Riyadh Season to
collaborate to create and stage world-class events.”
“The first sporting event at Sphere is a significant milestone
not only for the venue, but also for live sports overall,” said
Jim Dolan, Executive Chairman and CEO, Sphere Entertainment.
“UFC has been a longtime partner across the MSG Family of
Companies, and we look forward to making history with them once
again and delivering an experience that leverages Sphere’s
cutting-edge technologies to reimagine what UFC and combat sports
can look like.”
BRANDED INTEGRATIONS AND ENTITLEMENTS
On fight night, Riyadh Season will have a fixed watermark
displayed throughout the entire broadcast, from early prelims to
the main card on Pay Per View. Riyadh Season integrations will also
include high visibility placement inside the world-famous Octagon®
and broadcast features throughout the main card, providing Riyadh
Season with meaningful visibility before more than 700 million fans
in 170 countries, as well as in an estimated 975 million households
that receive UFC’s broadcasts around the world.
Beyond the Octagon and the global broadcast, UFC and Riyadh
Season will collaborate on original content that will be
distributed through UFC’s popular digital and social channels,
which reach approximately 266 million users worldwide. Riyadh
Season will also be featured on all event marketing materials,
including event posters, promotional backdrops at pre- and
post-fight press conferences, and more.
Details regarding tickets for Riyadh Season Noche UFC, as
well as the bouts on the fight card, will be announced in coming
weeks. Fans are advised to register their interest early via
ufc.com/sphere to secure their tickets when available and to follow
@UFC on social media for the latest updates on this event.
Riyadh Season, one of the world’s biggest entertainment
and sports festivals, is held annually in the Saudi Arabian
capital. Riyadh Season's fifth edition will kick off at the end of
October, attracting visitors from around the world to Saudi
Arabia's capital during the winter months. The Season offers a
multitude of concerts, exhibitions, dining experiences, and unique
entertainment events, with the participation of renowned
celebrities and leading brands.
About UFC®
UFC® is the world’s premier mixed martial arts organization
(MMA), with more than 700 million fans and approximately 266
million social media followers. The organization produces more than
40 live events annually in some of the most prestigious arenas
around the world while broadcasting to over 900 million households
across more than 170 countries. UFC’s athlete roster features the
world’s best MMA athletes representing more than 80 countries. The
organization’s digital offerings include UFC FIGHT PASS®, one of
the world’s leading streaming services for combat sports. UFC is
part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las
Vegas, Nevada. For more information, visit UFC.com and follow UFC
at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok:
@UFC.
About Riyadh Season
Saudi Arabia's capital embraces one of the world's biggest
entertainment events every year during winter. Since the launch of
Riyadh Season 2019, the festival has welcomed visitors from all
over the world to experience thousands of concerts, sporting
events, dining experiences and other unique cultural events.
Additional information on this season's rich calendar of events and
experiences is available at https://riyadhseason.com.
About Sphere
Entertainment
Sphere Entertainment Co. is a premier live entertainment and
media company. The Company includes Sphere, a next-generation
entertainment medium powered by cutting-edge technologies to
redefine the future of entertainment. The first Sphere venue opened
in Las Vegas in September 2023. In addition, the Company includes
MSG Networks, which operates two regional sports and entertainment
networks, MSG Network and MSG Sportsnet, as well as a
direct-to-consumer and authenticated streaming product, MSG+,
delivering a wide range of live sports content and other
programming. More information is available at
sphereentertainmentco.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240626469078/en/
Press Contacts: UFC Lenee Breckenridge,
lbreckenridge@ufc.com Chris Bellitti, CBellitti@ufc.com
Sphere spherepr@thesphere.com
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