DoubleVerify Taps Doug Campbell As New Chief Strategy Officer
April 08 2021 - 9:00AM
DoubleVerify ("DV"), a leading software platform for digital media
measurement, data and analytics, today announced the appointment of
Doug Campbell as Chief Strategy Officer. In his role, Campbell will
be responsible for global strategy and corporate development. He
will report to Mark Zagorski, CEO of DoubleVerify.
“I’m excited to add Doug to our outstanding senior leadership
team,” said Zagorski. "From Magnite to Nielsen, he has demonstrated
a track record of success and achievement, and brings exceptional
experience and knowledge to the Chief Strategy Officer role. I look
forward to Doug’s leadership as we continue to build momentum,
expand globally and deliver on our mission to build a stronger,
safer and more secure digital advertising ecosystem."
Campbell has more than two decades of experience successfully
growing public and private companies in the arenas of advertising
technology, connected TV (CTV) and over-the-top (OTT) video,
digital measurement, data analytics, and software-as-a-service
(SaaS). Prior to joining DV, he was Chief Strategy Officer at
Telaria (NYSE: TLRA), where he oversaw the successful merger with
Rubicon Project (NYSE: RUBI) and the acquisition of SpotX to form
Magnite (NASDAQ: MGNI) – the largest global, independent sell-side
platform.
Previously, Campbell was Chief Operating Officer at eXelate
where he led the sale of the company to Nielsen (NYSE: NLSN) and
went on to serve as Nielsen’s Senior Vice President of Global
Strategy and Corporate Development, where he oversaw strategic
acquisitions in digital media and consumer measurement. Prior to
eXelate, he was an entrepreneur and held various leadership
positions at local digital media pioneer, WorldNow. Campbell began
his career as an investment banker at Merrill Lynch.
“I’m thrilled to join a company as trusted and innovative as
DoubleVerify,” said Campbell. “DV has taken the lead in providing
sophisticated measurement solutions that power media quality and
performance in virtually every media environment – including
priority, high growth channels like CTV. I look forward to
leveraging my industry experience to help strengthen our leadership
position globally and accelerate company growth.”
For more information about DoubleVerify, contact
sales@doubleverify.com.
About DoubleVerifyDoubleVerify is a leading
software platform for digital media measurement and analytics.
DoubleVerify’s mission is to make the digital advertising ecosystem
stronger, safer and more secure. Through our software platform and
the metrics it provides, we help preserve the fair value exchange
in the digital advertising marketplace – offering advertisers
unbiased data analytics to drive campaign quality and
effectiveness, and maximize return on their digital advertising
investments. Since 2008, DoubleVerify has helped hundreds of
Fortune 500 companies gain the most from their media spend by
delivering best in class solutions across the digital advertising
ecosystem, helping to build a better industry.
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