- Fielding seven competition teams with fourteen participants in
this year's event
- Will field a team in the X-CROSS® Class for first time
- Presenting sponsor of the event's Live Webcast for third
consecutive year
PLANO,
Texas, June 26, 2024 /PRNewswire/ -- Toyota Motor
North America (Toyota) today announced it has renewed its
commitment to Rebelle Rally, the leading women-only off-road
navigation rally, as a sponsor and multi-team participant for the
third consecutive year. This year, fourteen Toyota team members are
organized into seven competing teams, including one team marking
Toyota's debut in the X-CROSS class. The remaining teams will
showcase their skills in the 4x4 class. Competitors come from
various divisions within Toyota, including Research and
Development, CALTY Design and Vehicle Performance. Additionally,
Toyota is once again the presenting sponsor of the event's live
webcast.
"Rebelle Rally provides a unique opportunity for our team
members to explore the capabilities of Toyota vehicles and
challenge themselves in a secure and inclusive environment," said
Mike Sweers, executive vice
president and chief technology officer, Toyota Motor North America,
Research and Development (TMNA R&D). "As we venture into a new
chapter with our debut in the X-CROSS class, we hope to bring
valuable experiences to enhance our innovation and enrich our
collective journey at Toyota."
In preparation for the upcoming rally, Toyota participants
undertake comprehensive training, including specialized courses and
private driving and navigation. These multi-day events are hosted
by Rebelle U, Rebelle's training arm and focus on developing
essential rally skills, including navigation fundamentals, mapping
techniques and driving skills. A video highlighting the latest
intensive training session is available to view here.
This year's competition takes place from October 10 - 19, 2024, showcasing participants'
resilience and expertise as they traverse over 1,500 miles of
rugged landscapes across the deserts of California and Nevada. The 8-day endurance challenge stands
out for its navigation guidelines, mandating participants to rely
solely on a map and compass, without GPS or internet-aided
devices.
As an event Silver Sponsor and the presenting sponsor of Rebelle
Rally's Live Webcast, Toyota supports the live broadcast of the
event on multiple platforms, including the event's website, YouTube
and Facebook. The streamed content includes event highlights,
engaging competitor interviews, live course updates, current
standings and an exclusive look into team strategies and
preparations.
"The Rebelle Rally epitomizes empowerment and adventure,
aligning perfectly with Toyota's commitment to progress and
promoting diversity," said Susann
Kazunas, president of Toyota Motor Manufacturing,
Texas, Inc. "Returning as both a
Silver Sponsor and the official Presenting Sponsor of the Live
Webcast, we are thrilled to witness competitors embark on this
transformative journey. We take pride in celebrating the incredible
women participating in this year's event."
Stay updated on Toyota's teams and their progression alongside
fellow participants as they navigate the demanding desert terrain
at Live - Rebelle Rally.
More details on the Toyota teams competing in Rebelle Rally will
be announced at a later date.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
the U.S. for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
more than 34 million cars and trucks at our nine manufacturing
plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture
automotive batteries for electrified vehicles. With more
electrified vehicles on the road than any other automaker, Toyota
currently offers 29 electrified options.
Through its Driving Possibilities initiative, the Toyota
USA Foundation has committed to
creating innovative educational programs within, and in partnership
with, historically underserved and diverse communities near the
company's U.S. operating sites.
For more information about Toyota,
visit www.ToyotaNewsroom.com.
Media Contact:
Olivia Boisineau-Beckett
Mobility Communications
734-834-0885
olivia.boisineau@toyota.com
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SOURCE Toyota Motor North America