The "Official Automotive Partner of the NFL"
celebrates every team, every fan, every season with a campaign
featuring Team Toyota Athletes Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr. and Kyle Hamilton
PLANO,
Texas, Sept. 4, 2024 /PRNewswire/ -- Toyota Motor
North America today unveiled an NFL-themed campaign that highlights
Toyota's deep connection to the NFL and its support of football
fans across the country. The campaign builds on Toyota's 67-year
legacy of playing a grassroots role in football's rise in our
communities, to now advancing a modern vision of how the brand will
bring Toyota owners closer to the game they love in new and
unexpected ways.
"The Official Automotive Partner of the NFL" will release a
season-long schedule of content across linear broadcast, digital,
paid social and in-game formats. The content features a debut spot,
with additional creative to be shared later this season.
"We Roll Deep Anthem" is an exhilarating spot that
highlights the unifying moments that energize football fans across
the country, bringing together diverse fanbases with thrilling
excitement. The spot features a unified cavalcade of Toyota Nation
fans and Team Toyota stars—Brock Purdy (49ers), Eli Manning (NFL Legend), Michael Pittman Jr. (Colts), and Puka Nacua
(Rams)—setting off on an adrenaline-packed NFL adventure.
The campaign will debut on Thursday,
September 5 during the primetime matchup between the
Baltimore Ravens and the Kansas City Chiefs as the two clubs kick
off the NFL season on NBC and Peacock.
Toyota's NFL campaign will extend further through these
fan-focused moments:
- Toyota's Gameday Giveaway: Toyota will collaborate with NBC to
launch an in-game fan engagement feature that will incentivize fans
to digitally participate in regular season primetime matchups
during select Sunday Night Football games through the 2024
NFL Season. NBC talent will prompt viewers during the Toyota
Halftime Show to watch for key moments in the game for a chance to
win exclusive prizes such as NFL tickets, NFL Shop gift cards,
Super Bowl LIX tickets and more. One lucky fan will win a new 2025
Toyota Land Cruiser.
To enter, fans can visit www.toyota.com/nfl and check back
throughout the season for new weekly challenges and prizes, such
as:
- 9/5 - Baltimore Ravens @ Kansas City Chiefs (NFL
Kickoff): If there is an interception in the second half, 20
fans will each win 2 tickets to a regular season game.
- BONUS: If it's a Kyle Hamilton
interception an additional 5 fans win.
- 9/8 - Los Angeles Rams @ Detroit Lions: If a deep pass
of 25+ yards is completed in the second half, 200 fans will win a
$200 NFL Shop gift card for purchases
like a custom team jersey.
- BONUS: If it's a Puka Nacua reception, an additional 20 fans
win.
- Toyota and Christian Gonzalez
will honor the game's deep Latino heritage with an original social
media campaign, "We Roll Deep." Featuring Gonzalez, the campaign
kicks-off with "Driving a Legend", a series of videos discussing
culture, family and football history with gridiron legend
Jim Plunkett and Diana Flores, captain and quarterback of the
Mexican Women's National Flag Football team and Global Flag
Ambassador for the NFL & IFAF, while driving the 2024 Land
Cruiser. The social campaign will live on Toyota Latino social
channels, and more videos will be shared throughout the season
celebrating Latino's passion for football and cultura.
- Toyota is collaborating with "The Mina Kimes Show featuring
Lenny" to mix-and-match NFL personalities with the show's hosts to
chat all things family, culture, and hot takes as viewed from their
ethnically-diverse upbringings. The initial episode will see Kimes
host a connection between two Korean-American football stars,
Kyle Hamilton (Ravens) and a special
guest, centered on their respective Korean-American heritage.
Another episode this fall will feature a conversation between
Haloti Ngata (Ravens Legend) and NFL
star Puka Nacua.
"For more than sixty-five years, Toyota has been there for road
trips, practice drop-offs, and tailgates, connecting fans,
families, and communities to America's favorite sport," said
Michael Tripp, group vice president
of Toyota division marketing. "This campaign demonstrates our
commitment to immersing fans further into the excitement of gameday
adventures."
Today's news follows a June announcement to advance "football
for all' as Toyota was named Presenting Partner of NFL Flag
tournaments across the U.S — spanning the NFL Flag Championships
& Regional Tournaments as well as NFL Flag League Play. This
national and regional sponsorship helps bring non-contact football
to boys and girls in 1,800 local leagues.
In the same month, Toyota announced rising stars Puka Nacua,
Kyle Hamilton, Michael Pittman Jr. and Christian Gonzalez as the latest additions to
its roster of league partners. These players joined a Team Toyota
roster that already included Eli
Manning and Brock Purdy.
Toyota aims to spotlight each player's commitment to their
communities, family, culture and NFL fans through the content and
experiences they create together.
About Toyota
Toyota (NYSE: TM) has been a part of the
cultural fabric in North America
for more than 65 years, and is committed to advancing sustainable,
next-generation mobility through our Toyota and Lexus brands, plus
our more than 1,800 dealerships. Toyota directly employs more than
63,000 people in North America who
have contributed to the design, engineering, and assembly of nearly
47 million cars and trucks at our 12 manufacturing plants. By 2025,
Toyota's 13th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 30 electrified
options.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
Media Contacts:
Sam
Mahoney
980-900-8573
samuel.mahoney@toyota.com
Shaun Clair, Gray Wolf for Toyota
585-314-7639
shaun@graywolfagency.com
Layton Lassiter, Gray Wolf for Toyota
973-295-0732
layton@graywolfagency.com
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SOURCE Toyota Motor North America
