Singapore Kicks Off the First Stop of TME's Music Journey to
the World
SHENZHEN, China, Sept. 12,
2024 /PRNewswire/ -- On
September 11, 2024,
Tencent Music Entertainment Group
(TME) announced the launch of its
Global Music Outreach Initiative, which will bring together
talented Chinese music artists and their works to be showcased on
prominent stages worldwide. The initiative will kickstart in
Singapore from September 13 to 17, beginning a broader series of
music and industry exchange activities around the world, including
overseas performances, international music creation exchanges, and
discussions on future industry development. As Chinese culture
continues to capture global attention, TME aims to leverage its
platform and technological strengths to open up new international
markets for Chinese artists, enhancing their global presence and
creating fresh opportunities for industry growth.
The Singapore leg of TME's
Global Music Outreach Initiative marks a major step in introducing
Chinese music to the world. Set against the Singapore Grand Prix
Season (GPSS), TME will present live performances by prominent
Chinese acts—Liu Lian, Liu Binhao, Lu Zhengting, Qian Runyu, and
the band Sir Deer—while also hosting music sessions, campus visits,
and industry forums. These high-profile events are designed to
highlight the distinct and compelling qualities of Chinese music to
a global audience.
In conjunction with these activities, TME will also take part in
the Asia-Pacific music forum,
Music Matters, demonstrating its commitment to exploring new
opportunities and driving conversations about global music trends.
Additionally, Chinese musicians will engage with students and
faculty at local universities, fostering meaningful cultural
exchanges. This broader engagement underscores the initiative's aim
to expand the reach and influence of Chinese music.
As part of its groundbreaking Global Music Outreach Initiative,
TME has teamed up with People's Daily, a prominent voice in Chinese
media, to create the theme song "Hear It," featuring the first-ever
collaboration between Chinese singer-songwriter Tia Ray and Additionally, a special version of
"So This Is the Sea" will be released the same day on TME's
platforms, including QQ Music, Kugou Music, and Kuwo Music,
celebrating the spirit of cultural exchange through music.
Underscoring TME's dedication to elevating Chinese music on the
global stage and redefining its international presence, the Global
Music Outreach Initiative is committed to showcasing the talents of
Chinese artists while fostering cultural exchange between
China and the world. After its
debut in Singapore, the initiative
will expand to other countries and regions, furthering TME's
mission to share the vibrant and multifaceted nature of Chinese
music with audiences worldwide.
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SOURCE Tencent Music Entertainment
Group
