Summit Entertainment to Support Technicolor 3D Format with ‘Drive Angry’
October 13 2010 - 8:00AM
Business Wire
Technicolor (Euronext Paris:FR0010918292)(NYSE:TCH) and Summit
Entertainment today announced they have entered into an agreement
to release the upcoming action adventure Drive Angry in North
American movie theatres in the Technicolor 3D format.
The film, which stars Nicolas Cage, Amber Heard and William
Fichtner, was directed by Patrick Lussier, and was shot entirely in
3D and is set for release on February 11, 2011. Technicolor 3D
is a high-quality solution that utilizes 35mm projectors, enabling
those theatres which have not yet converted to digital projection
to participate in the success of 3D. Summit Entertainment will make
Drive Angry available to exhibitors in both Technicolor 3D and
digital 3D formats.
“Technicolor 3D allows us to bring Drive Angry to a wider number
of theatres in 3D,” said Richie Fay, President of Domestic
Distribution for Summit Entertainment. “We see Technicolor 3D as a
great bridge solution for the industry as the digital cinema
conversion progresses.”
Technicolor 3D is currently installed on more than 300 screens
in North America, and has recently launched internationally in the
United Kingdom, Germany, Italy, Spain, and Japan. The format was
initially launched in theatres in March 2010. To date, nine films
have been released in the format, including features from
DreamWorks Animation, Lionsgate, Paramount Pictures, Universal
Pictures, Warner Bros., and The Weinstein Company. Upcoming titles
planned for release in the Technicolor 3D format include Jackass
3D, Saw 3D, Megamind, and Yogi Bear.
“Since the launch of Technicolor 3D in movie theatres last
spring, we’ve had tremendously positive feedback from our studio
partners, our exhibitor partners, and moviegoers,” said Joe
Berchtold, President of Technicolor’s Creative Services
division. “We’re thrilled to be working with Summit
Entertainment on the release of Drive Angry in the Technicolor 3D
format.”
In Drive Angry a vengeful father escapes from hell to hunt down
the people who brutally killed his daughter and kidnapped her
baby.
How Technicolor 3D Works
Technicolor 3D employs a proprietary production-to-projection
system that leverages 35mm film projectors, in use today by the
majority of U.S. and international theatres, to deliver a
high-quality 3D presentation to moviegoers. A patent-pending lens
system splits the left and right eye images as the film runs
through the projector and delivers a 3D-ready image onto a silver
screen. The solution works with circular polarized
glasses--identical to those used for digital cinema 3D--to
translate the film’s content into an image that is perceived by the
viewer as being three-dimensional. The silver screen can be used
for the projection of both Technicolor 3D as well as digital 3D
content. For more information please visit
www.technicolor3D.com.
Technicolor is a company listed on NYSE Euronext Paris and NYSE
stock exchanges, and this press release contains certain statements
that constitute "forward-looking statements" within the meaning of
the "safe harbor" of the U.S. Private Securities Litigation Reform
Act of 1995. Such forward-looking statements are based on
management's current expectations and beliefs and are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the future results expressed, forecasted
or implied by such forward-looking statements. For a more complete
list and description of such risks and uncertainties, refer to
Technicolor’s filings with the U.S. Securities and Exchange
Commission and its filings with the French Autorité des marchés
financiers.
About Technicolor
With more than 95 years of experience in entertainment
innovation, Technicolor serves an international base of
entertainment, software, and gaming customers. The company is a
leading provider of production, postproduction, and distribution
services to content creators and distributors. Technicolor is one
of the world’s largest film processors; one of the largest
independent manufacturers and distributors of DVDs (including
Blu-ray Disc); and a leading global supplier of set-top boxes and
gateways. The company also operates an Intellectual Property and
Licensing business.
For more information: www.technicolor.com
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