Toys 'R' Us Celebrates the 12th Edition of Its Annual Toy Guide for Differently-Abled Kids
September 28 2005 - 10:29AM
PR Newswire (US)
WAYNE, N.J., Sept. 28 /PRNewswire-FirstCall/ -- Toys "R" Us is
proud to announce the release of the 12th edition of the company's
Toy Guide for Differently-Abled Kids. Available free of charge in
Toys "R" Us locations nationwide, the guide is designed to make
gift giving easy, convenient and fun for family and friends of
children with disabilities. Each toy featured in the guide is
available at all 676 Toys "R" Us stores and on the Internet at
http://www.toysrus.com/differentlyabled. Toys "R" Us worked in
partnership with the National Lekotek Center in selecting the wide
variety of toys and games included in this year's Toy Guide for
Differently-Abled Kids. The National Lekotek Center is an
independent, non-profit organization dedicated to making the world
of play accessible to children with all types of disabilities.
"With play as a fundamental way to gain the essential skills for a
successful future, this resource catalog helps ensure that children
with special needs are playing with the best and coolest toys that
keep them learning," said Diana Nielander, the Executive Director
at Lekotek, a division of Anixter Center. "For over 11 years, the
Toys "R" Us Guide has provided families of children with special
needs with a great way to help sift through the thousands of
products on store shelves. The guide helps parents find just the
right products for their children and Lekotek is pleased to play
such an important role again this year in its development." All of
the toys in the guide have been extensively evaluated and
specifically chosen by the National Lekotek Center for promoting
the development of children with physical and cognitive
disabilities. The toys are assigned symbols that indicate the
skills they help to enhance. These skills include Auditory: hearing
and listening; Language: speaking, reading, and writing; Visual:
seeing and perceiving; Tactile: skin awareness of touch and
texture; Gross Motor: large muscle movement; Fine Motor: grasping
and hand-eye coordination; Social Skills: relationships and
interaction; Self Esteem: self-respect and personal satisfaction;
Creativity: imagination, arts, and music; and Thinking: color
matching, counting, and cause and effect. On the first page of the
catalogue is an easy-to-use Toy Selection Guide, designed to assist
gift givers in choosing gifts that are appropriate and well-suited
for each child's individual needs and abilities. Right above the
name of each toy are special symbols or icons that let gift givers
know how that particular toy will promote the child's development
and learning skills. Depending on a child's abilities, parents,
family and friends can select toys that are fun and develop or
enhance the specific skills appropriate for their child. For
instance, there are toys featured in the Guide that can reinforce
visual and language skills while refining gross motor coordination.
There are toys particularly accessible to children with limited
mobility. Many of the toys featured in the Guide promote thinking
and give children opportunities to have fun while developing
speaking and listening skills. About Toys "R" Us Toys"R"Us is one
of the leading specialty toy retailers in the world. It sells
merchandise through more than 1,500 stores, including 676 toy
Stores in the U.S. and 623 international toy stores, including
licensed and franchise stores as well as through its Internet sites
at http://www.toysrus.com/, http://www.imaginarium.com/ and
http://www.sportsrus.com/. Babies"R"Us is the largest baby product
specialty store chain in the world and a leader in the juvenile
industry, and sells merchandise through 221 stores in the U.S. as
well as on the Internet at http://www.babiesrus.com/. DATASOURCE:
Toys "R" Us CONTACT: Susan McLaughlin, Toys "R" Us, Inc.,
+1-973-617-5900, Web site: http://www.toysrus.com/differentlyabled
http://www.toysrus.com/ http://www.imaginarium.com/
http://www.sportsrus.com/ http://www.babiesrus.com/
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