Toys 'R' Us Selects Y&R As Lead Creative Agency WAYNE, N.J., May 7 /PRNewswire-FirstCall/ -- Y&R today was named the lead creative agency for Toys "R" Us, one of the world's largest toy retailers, with over 680 stores in the U.S. The assignment is for the Toys "R" Us, U.S. business. The account will be headquartered in the NY agency and will include strategic planning and creative to build both the brand and in-store experience. "On behalf of everyone at Toys "R" Us, I'm thrilled to announce that we have selected Y&R to be our new advertising and marketing partner," said Warren Kornblum, Chief Marketing Officer. "We look forward to working with the wonderfully talented team at Y&R. While we're excited to be focusing on the future, we'd also like to acknowledge the strong partnership we've had with Leo Burnett for the past five years and express our respect for all of their efforts on our behalf." "We are thrilled to work with Toys "R" Us. They're a terrific brand with a real place in the hearts of every family. We are all so excited about moving forward together to help them achieve their goals for the brand and business," stated Ann Fudge, Chairman and CEO of Y&R and Chairman and CEO of Young & Rubicam Brands. Media will remain at Starcom and creative work is scheduled to break in the fourth quarter of 2004. Toys "R" Us, Inc., one of the world's leading retailers of toys, baby products and children's apparel, operates toy stores in the United States; international toy stores, including franchised and licensed stores; Babies "R" Us stores and Geoffrey stores. Toys "R" Us, Inc. currently sells merchandise through 1,472 stores worldwide: 681 toy stores in the United States; 579 international toy stores including licensed and franchise stores; 200 Babies "R" Us stores, and 4 Geoffrey stores. Toys "R" Us, Inc. also sells merchandise through it's Internet sites at http://www.toysrus.com/, http://www.babiesrus.com/ , http://www.imaginarium.com/ and http://www.sportsrus.com/. Y&R, a division of Young & Rubicam Brands, was founded in 1923 and is one of the world's leading full-service consumer advertising agencies. Y&R counts among its clients some of the world's most prestigious global corporations, including Kraft, Danone, Telefonica, and Virgin Atlantic. The flagship NY agency handles such clients as Sony Electronics, AT&T, Computer Associates, Colgate-Palmolive, Dr. Pepper/Seven-Up, Campbell's Soup Company, MetLife, the NFL and the Xerox Corporation. Ann Fudge is Chairman and CEO of Y&R and Young & Rubicam Brands. Young & Rubicam Brands is a member of WPP. DATASOURCE: Toys "R" Us, Inc.; Y&R CONTACT: Susan McLaughlin, Toys "R" Us Media Relations, +1-973-617-5900, or Liz Reilly, Y&R Director, PR, +1-212-210-3787 Web site: http://www.toysrus.com/

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