NEW YORK, Jan. 3, 2019 /PRNewswire/ -- Coach today
announces the launch of its women's global advertising campaign for
Spring 2019. Shot in a sunlit desert landscape outside of
Los Angeles, it stars a new,
all-female Coach gang—including Coach ambassadors Kiko Mizuhara and Guan Xiaotong and models
Adut Akech, Sora Choi, Indira Scott, Fran
Summers and Kiki Willems—girls who each embody the cool,
confident spirit of the Coach Girl.
Set at a faded carnival scene and inspired by road trips out
west, the campaign takes Coach out of the city and sees the women
dressed in floral print dresses, salvaged heirlooms and carrying
the season's star bags—the Parker Top Handle and the Signature
Patchwork Dreamer. In addition, the campaign features pieces
created in collaboration with Disney which playfully reimagine the
studio's well-known characters. The images and new cast convey the
distinctly inclusive and optimistic vision of the house and the
collection's theme of scavenged and reconstructed Americana.
To bring this campaign to life, Coach worked with photographer
Craig McDean, stylist Jane How, art director Fabien Baron, makeup artist Diane Kendal and hair stylist Paul Hanlon.
"Spring 2019 is inspired by the American west," said Coach
Creative Director Stuart
Vevers. "It's about possibility, adventure and
romance—and places where anything can happen."
To bring this campaign to life, Coach also releases today a
series of films introducing the Spring 2019 collection and
spotlighting its key bags, ready-to-wear and
footwear.
ABOUT COACH
Coach is a global design house of modern
luxury leather goods, apparel, footwear, fragrance, eyewear and a
full range of lifestyle accessories. Founded in 1941, Coach
has a longstanding reputation built on quality craftsmanship and is
defined by its confident New York
style. The brand approaches design with a modern vision,
reimagining luxury for today with an authenticity and innovation
that is uniquely Coach. Coach products are available in
approximately 55 countries through its network of directly operated
stores, travel retail shops and sales to wholesale customers and
independent third party distributors, as well as through
coach.com.
Coach is a Tapestry, Inc. brand. Tapestry is publicly
listed on the New York Stock Exchange under the ticker TPR.
SOCIAL MEDIA: @Coach; #CoachNY
CONTACT:
Antoine
Phillips, Senior Director, Global Communications &
Celebrity
212 946 3621 / aphillips@coach.com
Amanda Peña, Director, Global Brand Communications
212 946 3854 / apena@coach.com
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SOURCE Coach