CORRECTING and REPLACING Tremor Video Debuts 360 Degree Video Ad Units
June 28 2017 - 2:29PM
Business Wire
Partners with OmniVirt for 360 Degree
Pre-Roll
Please replace the release dated June 20, 2017 with the
following corrected version due to multiple revisions.
The corrected release reads:
TREMOR VIDEO DEBUTS 360 DEGREE VIDEO AD
UNITS
Partners with OmniVirt for 360 Degree
Pre-Roll
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced that it is offering 360 degree
video ad units. These highly engaging and memorable ad units
motivate viewers to watch, participate in and share richer brand
experiences that positively impact brand recall, engagement,
favorability, and identity by offering consumers greater control
over their ad experiences. For short form 360 degree video, Tremor
is partnering with OmniVirt, a virtual reality advertising
platform, to deliver 360 pre-roll at scale.
With consumers increasingly seeking virtual reality
entertainment, 360 video gives viewers an immersive experience
similar to virtual reality without the need for a VR headset. For
advertisers, the immersive nature of VR and 360 video provides the
perfect opportunity to engage audiences in new and exciting ways
against the backdrop of growing competition for viewer attention.
360 video is also easy and relatively inexpensive to produce,
distribute and experience, with reasonably priced cameras that
capture the 360 experience widely available. For those brands that
require it, Tremor Video offers white glove management of every
aspect of a brand’s creative vision from concept to design to
production and QA, and can turn any 360 video assets into
compelling interactive ad experiences.
Tremor Video’s long form interactive 360 ads, and short form 360
pre-roll, powered by OmniVirt, includes:
- Premium in-stream video supply
- Unrestricted video length
- All-Screen scale on mobile and
desktop
- Ability to toggle between gyroscope and
swipe modes on mobile
- Compatibility with VR headsets and
cardboard viewers
“We are always looking to push the boundaries of what brands and
publishers are capable of doing with digital video. For the first
time, advertisers are able to develop and distribute high-impact,
custom creative brand narratives at scale. To date, most 360 video
ad campaigns have had limited distribution due to technological
hurdles, but we have developed exciting new technology that enables
brand campaigns to achieve scale by accessing Tremor Video’s large
number of premium publishers,” said Lauren Wiener, President, Buyer
Platform, Tremor Video.
“Marketers and agencies alike have been creating 360 degree VR
advertisements because of the promise this medium has for marketers
to make an impact on their audience,” stated Brad Phaisan, Founder
and CEO of OmniVirt. “The biggest challenge for these marketers
remains distribution and viewers, but with VR campaigns having
shown a tenfold increase in interaction and engagement compared to
flat 2D advertisements, we expect their use to increase
exponentially.”
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising
effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering control and
transparency to clients. We employ patented all-screen technology
to make every advertising moment more relevant for consumers, and
deliver maximum results for buyers and sellers.
About OmniVirt
OmniVirt is 360 Video and Virtual Reality advertising platform
founded by former Google and YouTube employees. The company has
received funding from top venture capitalists including Andreessen
Horowitz, Greycroft, BDMI, Horizon Media, First Round Capital and
many others. OmniVirt’s technology distributes 360° VR
advertisements through existing exchanges and networks. These
experiences are customizable and interactive, with detailed
performance reporting showcasing where audiences are engaging in
the immersive experience. The company has powered multiple high
profile campaigns for clients like Toyota, Clorox, Samsung,
Chevron, Universal Pictures and Johnnie Walker with publishers like
the The New York Times, AOL, Yahoo!, Time Inc, Wall Street Journal,
Vice Media, NatGeo, Discovery and many more.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. Factors that could cause or contribute
to such differences include, but are not limited to, those
identified in Tremor Video’s public filings with the SEC, including
those discussed in the section titled “Risk Factors” in its Annual
Report on Form 10-K filed with the SEC on March 10, 2017. All
statements other than statements of historical fact are
forward-looking statements, including, but not limited to, any
statements concerning anticipated benefits related to additions or
changes in personnel, or the growth or adoption of Tremor Video’s
solutions or the market in which it operates. Forward-looking
statements are not guarantees of future performance or events and
investors are cautioned not to place undue reliance on any
forward-looking statement. Furthermore, forward-looking statements
speak only as of the date on which they are made, and, except as
required by law, Tremor Video disclaims any obligation to update
these forward-looking statements to reflect future events or
circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20170620005335/en/
MediaLekha Rao, 646-699-7706lrao@tremorvideo.com
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