TransUnion Unveils Integration with AWS Entity Resolution
October 17 2023 - 8:00AM
TransUnion (NYSE: TRU) announced today that its marketing solutions
business, TruAudience®, will integrate its identity product line
with AWS Entity Resolution from Amazon Web Services (AWS). The
integration with the TruAudience Identity product line brings
advanced identity resolution capabilities to customers, improving
their data hygiene and customer insights while helping to better
protect their data by minimizing its movement, as it reads records
where they already live.
AWS Entity Resolution helps companies easily match, link, and
enhance related records across applications, channels, and data
stores. Customers can get started in minutes using
easy-to-configure entity resolution workflows from AWS that are
flexible, scalable, and can seamlessly connect to their
applications and data service providers.
TransUnion leverages AWS Entity Resolution and Amazon Redshift
to integrate identity resolution into an easy-to-use workflow. The
matching process executes operations on AWS, minimizing data
movement which helps preserve privacy and security, and minimize
data governance challenges. The new capability can help marketers,
publishers, and agencies enhance their first party data, building
on TransUnion’s solution on AWS Clean Rooms, which helps clients to
more effectively connect and enrich first- and second-party data,
without sharing underlying data among collaborators
"TransUnion has always been at the forefront of innovation in
identity resolution. As a new kind of customer data platform
looking to help enterprise brands deliver better experiences,
ActionIQ regularly partners with TransUnion's powerful identity
tools on AWS," said Michael Trapani, Head of Product Marketing,
ActionIQ. "Enterprise brands need capable technology, flexibility
and scale, something that TransUnion consistently delivers."
This new matching workflow in AWS
Entity Resolution helps customers directly access TransUnion's high
quality data, ID graph, and machine learning capabilities to drive
advanced identity resolution use-cases, including:
- Verify, correct and deduplicate first-party data to more
effectively reach customers
- Link disconnected data sets across customer touchpoints to
ensure consistent and relevant experiences
- Enrich data with new insights to better understand
customers
"TransUnion's work with AWS empowers customers to safeguard and
oversee their consumer data assets on AWS, facilitates
privacy-first data collaboration with partners, and enables the
upkeep of precise and enriched consumer information through
real-time data updates," said Ryan Engle, VP of Identity Solutions,
Credit Marketing, and Platform Partnerships, TransUnion. "Through
our work with AWS, we are enabling businesses to harness the
capabilities of identity resolution while addressing data privacy –
a mutually beneficial arrangement for our clients, partners, and
the industry as a whole."
Customers can begin to use TransUnion Identity Solutions with
AWS here.
AWS Entity Resolution offers advanced matching techniques such
as rule-based, ML powered, and data service provider-led matching,
to help customers more accurately link and enhance related records
of customer information, product codes, or business data codes. For
example, customers can use AWS Entity Resolution to create a
unified view of customer interactions more easily by linking recent
events (e.g., ad clicks, cart abandonment, and purchases) with
pseudonymized signals from with their data service providers into a
unique entity ID, or better track products that use different codes
(e.g., SKU, UPC) across their stores.
With AWS Entity Resolution, customers can link and enhance their
records, control matching accuracy, and improve the security of
their data by minimizing data movement.
TransUnion’s marketing solutions business, TruAudience™,
transforms marketing and media effectiveness with an end-to-end
product line integrating identity resolution and enrichment,
consumer insights, data onboarding, omnichannel targeting,
marketing mix modeling, and attribution for brands, agencies,
publishers, and technology providers.
About TransUnion (NYSE:TRU)TransUnion is a
global information and insights company with over 12,000 associates
operating in more than 30 countries. We make trust possible by
ensuring each person is reliably represented in the marketplace. We
do this with a Tru™ picture of each person: an actionable view of
consumers, stewarded with care. Through our acquisitions and
technology investments we have developed innovative solutions that
extend beyond our strong foundation in core credit into areas such
as marketing, fraud, risk and advanced analytics. As a result,
consumers and businesses can transact with more confidence and
achieve great things. We call this Information for Good® — and it
leads to economic opportunity, great experiences and personal
empowerment for millions of people around the world.
http://www.transunion.com/business
Contact |
Dave Blumberg |
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TransUnion |
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E-mail |
david.blumberg@transunion.com |
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Telephone |
312-972-6646 |
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