Travelers Launches Advertisement Series Inspired by True Stories
June 11 2024 - 9:00AM
Business Wire
The Travelers Companies, Inc. (NYSE: TRV) today launched a new
advertisement series based on real customer experiences. The series
builds on the company’s 2023 “Who Cares?” campaign, which
introduced Travelers’ first brand manifesto, organized around the
idea that remarkable things happen when people care.
“The idea that remarkable things happen when people care is at
the core of who we are at Travelers and the impact that we seek to
have in the world,” said Alan Schnitzer, Chairman and Chief Executive
Officer of Travelers. “We
believe in the power of shared purpose to unite people across
distance and differences and the positive impact it can have on our
communities.”
The new advertisements, which can be viewed here, are inspired
by true stories, highlighting the compassion and dedication shown
by the company’s claim professionals. Below are descriptions of
each:
- Cyber tells the story of a small-business owner whose
bank account was emptied by cyber hackers and the claim
professional who understood that when it comes to cybercrime, time
is of the essence.
- Golf tells the story of a young man who was injured on a
job site and a Travelers employee who went above and beyond to help
get him back to work – and back to playing the game that he
loves.
- Dog tells the story of a customer whose dog was lost
following a car accident and the claim professional who wouldn’t
give up until he saw them reunited.
“These advertisements showcase claim experiences through the
eyes of our customers, illustrating the emotional and tangible
impact of exceptional service,” said Lisa Caputo, Executive
Vice President and Chief Marketing,
Communications and Customer Experience Officer of Travelers. “Each
story underscores our commitment to taking care of the people we
are privileged to serve and the profound effects of leading with
both empathy and excellence.”
The first advertisement in the series to air will be Dog
on Sunday, June 16, during the final
round of the U.S. Open on NBC. The other commercials will first air
on the Golf Channel on Thursday, June
20, during the first day of competition at the Travelers
Championship. All three ads also will air on CBS during the weekend
of the Travelers Championship, June 22 and 23.
About Travelers
The Travelers Companies, Inc. (NYSE: TRV) is a leading provider
of property casualty insurance for auto, home and business. A
component of the Dow Jones Industrial Average, Travelers has more
than 30,000 employees and generated revenues of approximately $41
billion in 2023. For more information, visit Travelers.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240611791098/en/
Media: Courtney Garro, 860-277-8719
cgarro@travelers.com
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