TUMI Unveils Flagship Store at One World Trade
August 15 2016 - 8:51AM
Business Wire
TUMI, the leading international luxury travel and lifestyle
brand will officially unveil its largest new flagship location in
the highly anticipated Oculus of One World Trade in New York City
on Tuesday, August 16. The latest addition to TUMI’s fleet will
debut an immersive shopping experience which has been updated to
suit the needs of the evolving TUMI consumer.
The 2,000 square foot space was designed to be the premier
retail hub where Global Citizens are able to experience the most
advanced and cutting edge technology at the forefront of
travel-lifestyle retail innovation – the new store concept brings
the TUMI brand aesthetic to life as it syncs modern sophistication
and technical innovation to create an elevated architectural
destination.
“The TUMI brand has always been respected and known to be the
pioneer of travel and lifestyle products; focusing on design,
function and technical innovation; we knew we needed to capture
that same brand integrity when it came to building out our vision
for our stores,” says Michael Petry, Global Creative Director of
TUMI. “What was once considered a ‘Store of the Future’ concept is
really the ‘Store of Now’; it’s a departure from what the brand has
been known for, in that we added seating for our customers, a
charging station to re-charge their phones and focused our
merchandise presentation on specific categories, rather than
collections-- all allowing the customer to have a better experience
and to see a broader range of assortments, regardless of what they
are buying.”
TUMI’s state of the art, downtown location will not only debut
an elevated interior design and merchandising concept-- but will
also be the first TUMI flagship to tailor its operating time from
early morning to later evening hours, accommodating the
unpredictable and fluctuating schedules of busy customers in the
high-traffic, commuter space. The location will also be TUMI’s
first to motivate customers to stay longer in its inviting seating
area, complete with in-store Wi-Fi and both conventional and
induction charging stations. To further expand the store’s digital
capabilities, the location will launch a large format touch-screen
digital kiosk for a more flawless in-store shopping experience.
As a premier destination for travel, business and everyday
accessories, this location will offer an expansive array of
products from TUMI’s premium, core, women’s, men’s and electronic
collections, as well as limited-edition collections such as this
season’s Landon Splatter collection. Each of TUMI’s stores
personify the TUMI lifestyle targeted to redefine travel for those
who seek superior quality, design, functionality and service.
About TUMI
TUMI Since 1975, TUMI has been creating world-class business and
travel essentials, designed to upgrade, uncomplicate, and beautify
all aspects of life on the move. Blending flawless functionality
with a spirit of ingenuity, we’re committed to empowering journeys
as a lifelong partner to movers and makers in pursuit of their
passions. Designed in America, for Global Citizens everywhere. The
brand is sold in over 350 stores from New York to Paris to London
and Tokyo, as well as the world’s top department and specialty
stores and travel retail in more than 75 countries. For more about
TUMI, visit www.TUMI.com, www.facebook.com/TUMItravel,
www.twitter.com/TUMItravel.
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version on businesswire.com: http://www.businesswire.com/news/home/20160815005328/en/
Media Relations:ICR, Inc.Alecia Pulman / Brittany Fraser,
646-277-1231brittany.fraser@icrinc.com
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