Following the success of last year's popular
collection, the iconic brands launch two new sets of Tupperware
food and beverage products featuring unique Vera Bradley designs, just in time for summer
and back-to-school season
ORLANDO,
Fla., June 5, 2023 /PRNewswire/ -- Today,
Tupperware® and Vera
Bradley® announce the launch of their latest
limited-edition product collaboration. Building on the success of
the popular 2022 collection, the two brands are back with another
line of must-have Tupperware food and drinkware containers
featuring two of Vera Bradley's
newest patterns: Sea Air Floral and Cloud Vine Multi.
Each of the vibrant floral prints are available in a reusable ECO
Water Bottle, Snack Set, and Sandwich Keeper.
As brands with enduring legacies and instantly recognizable
products, Tupperware and Vera Bradley are joining
forces once again to provide fun and functional food and drinkware
options. Combining reusable solutions that reduce food and
single-use plastic waste with cheerful, bright prints, Tupperware
and Vera Bradley's second
collaboration is sure to continue delighting consumers.
"Last year's first-ever collaboration with Vera Bradley was an incredible success, so we
couldn't be more excited to bring brand fans another
limited-edition collection with a brand-new set of products and
designs," said Gregory Crossley,
Senior Director of Marketing, U.S. & Canada, Tupperware. "Perfect for everything
from summer travels to preparing for back-to-school, our latest
collaboration with Vera Bradley
provides consumers with food and drinkware containers that are both
beautiful and sustainable."
The limited-edition line includes two patterns:
- Sea Air Floral Collection: Features a light blue
backdrop with yellow, blue and orange florals
- Cloud Vine Multi Collection: Includes a pink background
with blue, yellow and pink flowers
"We are proud to once again partner with Tupperware, a fellow
heritage brand that shares Vera
Bradley's commitment to creating high-quality products and
making the world a brighter place," noted Greg Jaeger, Vera
Bradley's Director, Brand Marketing. "Following last year's
successful collaboration, we are excited to debut a new collection
of on-the-go solutions that perfectly blend the colorful style of
Vera Bradley with Tupperware's
exceptional product design."
Select patterns of the Tupperware and Vera
Bradley collection are available now for a
limited time by ordering directly through a
Tupperware® independent representative, as well as
on Tupperware.com. The complete collection, with matching ECO Water
Bottles featuring the collaboration's designs, can be found
exclusively through Tupperware channels. Consumers can also shop
the latest collection of Sandwich Keepers and Snack Sets at
verabradley.com and in select Vera Bradley stores across
the U.S.
More details on how to find a
Tupperware® independent representative can be
found here.
About Tupperware Brands Corporation
Tupperware Brands
Corporation (NYSE: TUP) is a leading global consumer products
company that designs innovative, functional and environmentally
responsible products that people love and trust. Founded in 1946,
Tupperware's signature container created the modern food storage
category that revolutionized the way the world stores, serves and
prepares food. Today, this iconic brand has more than 8,500
functional design and utility patents for solution-oriented kitchen
and home products. With a purpose to nurture a better future,
Tupperware® products are an alternative to single-use items.
The company distributes its products into nearly 70 countries,
primarily through independent representatives around the world. For
more information, visit Tupperwarebrands.com or follow Tupperware
on Facebook, Instagram, LinkedIn and Twitter.
About Vera Bradley
Vera
Bradley (NASDAQ: VRA), based in Fort Wayne, Indiana, is a leading designer of
women's handbags, luggage and other travel items, fashion and home
accessories, and unique gifts. Founded in 1982 by
friends Barbara Bradley Baekgaard and Patricia R.
Miller, the brand is known for its innovative designs, iconic
patterns, and brilliant colors that inspire and connect women
unlike any other brand in the global marketplace.
Visit www.verabradley.com and follow @verabradley to
learn more.
Contact:
Investors: Patrick Baumann,
CFA, PatrickBaumann@Tupperware.com
Media: media@tupperware.com
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SOURCE Tupperware Brands Corporation
