Twilio Named a Leader in 2024 Gartner® Magic Quadrant™ for Communications Platform as a Service
June 27 2024 - 12:30PM
Business Wire
Recognized for Completeness of Vision and
Ability to Execute
Twilio Inc. (NYSE: TWLO), the customer engagement platform that
drives real-time, personalized experiences for today’s leading
brands, today announced that it has been recognized by Gartner® as
a Leader in the Magic Quadrant™ for Communications Platform as a
Service (CPaaS), for its CPaaS platform1 for the second consecutive
year. Twilio was positioned the highest among others for our
“Ability to Execute.” The evaluation was based on specific criteria
that analyzed the company’s overall Completeness of Vision and
Ability to Execute.
Customers like eBay, Electrolux, Intuit, Mercado Libre, Stripe,
and thousands more build their trusted communications with Twilio’s
CPaaS platform with offerings across Messaging, Voice, Email and
more. In the last year, Twilio has introduced the following new
capabilities across its product portfolio to help businesses
reimagine their customer engagement:
- Unified Profiles allows Twilio Flex customers to create
a single, complete view of the customer, powered by Segment,
enabling the collection and activation of real-time, consented data
for personalized interactions.
- Agent Copilot leverages data from United Profiles and
large language models (LLMs) to empower agents with automation and
boost productivity.
- Programmable Voice enhancements, including Voice
Intelligence now generally available, which uses generative and
predictive AI to enhance voice communications by providing deep
insights and analytics from customer calls.
- Verify and Verify Fraud
Guard features, including a fully managed turnkey API that
verifies users over multiple channels at scale and continues to
offer customers a 100% guarantee against SMS Pumping Fraud.
“Twilio helped create the CPaaS category, and now as we enter
the Industrial Revolution of AI, we’re merging our developer
expertise and data at scale to define what comes next:
omnipersonalization on one trusted, simple, and smart customer
engagement platform,” said Inbal Shani, Chief Product Officer of
Communications, Twilio. “We obsess over our customers and their
goals. We believe this recognition as a Leader in the Gartner Magic
Quadrant for CPaaS for the second year in a row is a testament to
our focus, innovation and ability to execute for our customers’
mission-critical success.”
Magic Quadrant reports are a culmination of rigorous, fact-based
research in specific markets, providing a wide-angle view of the
relative positions of providers in markets where growth is high and
provider differentiation is distinct. Providers are positioned into
four quadrants: Leaders, Challengers, Visionaries and Niche
Players. The research enables you to get the most from market
analysis in alignment with your unique business and technology
needs.
View a complimentary copy of the Magic Quadrant report to learn
more about Twilio’s recognition at
https://www.twilio.com/en-us/report/gartner-mq-cpaas-2024.
Additional Resources
- Explore the blog for more on Twilio’s Customer Engagement
Platform
- Follow Twilio on LinkedIn and X
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About Twilio
Today's leading companies trust Twilio's Customer Engagement
Platform (CEP) to build direct, personalized relationships with
their customers everywhere in the world. Twilio enables companies
to use communications and data to add intelligence and security to
every step of the customer journey, from sales to marketing to
growth, customer service and many more engagement use cases in a
flexible, programmatic way. Across 180 countries, millions of
developers and hundreds of thousands of businesses use Twilio to
create magical experiences for their customers. For more
information about Twilio (NYSE: TWLO), visit: www.twilio.com.
_______________ 1 Source: Gartner, “Magic Quadrant for CPaaS,”
Lisa Unden-Farboud, Ajit Patankar, Pankil Sheth, Brian Doherty, 25
June 2024.
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