Utz Brands Appoints Jen Bentz as Executive Vice President, Insights, Innovation, and Marketing Services
July 10 2023 - 8:00AM
Business Wire
Utz Brands, Inc. (NYSE: UTZ) (“Utz” or the “Company”), a leading
U.S. manufacturer of branded salty snacks, today announced that
Jennifer Bentz has been appointed Executive Vice President,
Insights, Innovation, and Marketing Services. Ms. Bentz will
oversee all Insights and Analytics, Innovation, and Marketing
Services functions, and will further develop the Company’
E-commerce and Digital marketing capabilities as it seeks to
accelerate its market share opportunities within the Salty Snack
Category. She will report to Howard Friedman, Utz’s Chief Executive
Officer.
Ms. Bentz comes to Utz with over 30 years of experience in
marketing roles, most recently as Executive Vice President, Applied
Technology and Insights at CLIF Bar & Co. At CLIF Bar &
Co., Ms. Bentz led a cross-functional team and successfully infused
consumer understanding into marketing activation to deliver
consumer growth goals. She built a commercial analytics capability
utilizing first-party data, enabling personalization and successful
new product launches, and played a pivotal role in developing
marketing and innovation strategies based on customized consumer
and shopper insights. Prior to CLIF Bar & Co, Ms. Bentz served
as Chief Client Officer at Mintel, where she led Consulting and
Global Key Account teams across various industries, including food
and beverage, financial services, insurance, and technology. Prior
to Mintel, she held senior marketing leadership positions at Tyson
Foods and Kraft Foods.
“I believe that Jen's influential leadership, strategic agility,
and drive for results make her an excellent fit for Utz. Her
expertise in insights, innovation, and marketing services will be
instrumental in propelling our growth and enhancing our
understanding of consumers, and it’s a privilege to have Jen join
our team,” said Howard Friedman, Chief Executive Officer of
Utz.
Ms. Bentz holds a B.S. in Marketing from Indiana University,
where she also minored in Sociology. She remains actively engaged
in the industry through her advisory board memberships and
affiliations.
About Utz Brands, Inc.
Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of
savory snacks through popular brands including Utz®, On The Border®
Chips & Dips, Golden Flake®, Zapp’s®, Good Health®, Boulder
Canyon®, Hawaiian Brand®, and TORTIYAHS!®, among others.
After a century with strong family heritage, Utz continues to
have a passion for exciting and delighting consumers with delicious
snack foods made from top-quality ingredients. Utz’s products are
distributed nationally through grocery, mass merchandisers, club,
convenience, drug, and other channels. Based in Hanover,
Pennsylvania, Utz has multiple manufacturing facilities located
across the U.S. to serve our growing customer base. For more
information, please visit www.utzsnacks.com or call
1‐800‐FOR‐SNAX.
Investors and others should note that Utz announces material
financial information to its investors using its investor relations
website (https://investors.utzsnacks.com/investors/default.aspx),
U.S. Securities and Exchange Commission (the “Commission”) filings,
press releases, public conference calls, and webcasts. Utz uses
these channels, as well as social media, to communicate with our
stockholders and the public about the Company, the Company’s
products and other Company information. It is possible that the
information that Utz posts on social media could be deemed to be
material information. Therefore, Utz encourages investors, the
media, and others interested in the Company to review the
information posted on the social media channels listed on Utz’s
investor relations website.
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version on businesswire.com: https://www.businesswire.com/news/home/20230710620411/en/
Investors Kevin Powers kpowers@utzsnacks.com
Media Kevin Brick kbrick@utzsnacks.com
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