Google Strikes YouTube Deal With Univision
November 16 2009 - 5:18PM
Dow Jones News
SAN FRANCISCO (Dow Jones)-Google Inc. (GOOG) on Monday said it
had teamed up with Univision Communications Inc. (UVN) to make the
Spanish-language broadcaster's videos available on YouTube in the
coming months.
Under terms of the agreement, the largest Spanish-language
broadcaster in the U.S. will provide YouTube with short clips and
full-length programs from its three networks, Univision, TeleFutura
and Galavision. The companies did not provide financial
details.
The agreement is the latest that Google has signed with top
content creators, such as Walt Disney Co. (DIS) and Time Warner
Inc. (TWX), as YouTube strives to make the site more
advertiser-friendly by carrying professional content in addition to
the user-generated videos that made the Website popular.
For Univision, the deal marks the first time it has content
available on any Website outside of its own properties and is
expected to generate additional online-advertising dollars.
Google said in a blog post that Univision will use the Web
giant's content tracking technology so it can also monetize
Univision content uploaded by YouTube users.
-By Scott Morrison, Dow Jones Newswires; 415-765-6118;
scott.morrison@dowjones.com
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