Victoria’s Secret & PINK Announce Pilot of New Loyalty Program, the VS & PINK Collective
February 24 2023 - 9:15AM
Victoria’s Secret & Co. (NYSE: VSCO) today announced it will
pilot “The VS & PINK Collective,” its new loyalty program for
Victoria’s Secret and PINK customers. The VS & PINK Collective
is the company's first rewards program that allows customers to
earn rewards when shopping both brands regardless of payment
method, providing a better experience and value for customers.
VS&Co will begin the pilot with 30 percent of current
Victoria’s Secret and PINK customers in select states across the
U.S. to gather feedback and learnings ahead of the program’s full
rollout later this year.
The VS & PINK Collective is the latest step in VS&Co’s
transformation journey as the company aims to create lifelong
relationships with customers, while bringing them exciting new
opportunities to engage with the brands and one another.
Previously, customers would earn perks through the company’s PINK
Nation program or by using their Victoria’s Secret Credit Card when
they shopped. This new loyalty program offers access to various
rewards, member exclusives, digital community features and more,
regardless of how they pay, with added benefits for credit
cardmembers.
“Victoria’s Secret and PINK are fortunate to have had decades of
loyal customers and fans,” said Chris Rupp, Chief Customer Officer
for Victoria’s Secret & Co. “Through our transformation
journey, we’ve been listening to these customers and have focused
our approach on what they want and need. The VS & PINK
Collective has been developed with the customer at the heart and
we’re looking forward to gathering additional learnings to launch
the full program later this year.”
As they earn rewards, customers will level up through three
tiers – Insider, All-Access and VIP – for more opportunities to
earn points and increasingly exclusive perks. Insider is the base
tier for the program with no spending minimum required to join. The
All-Access tier is unlocked upon spending $300 or more annually
and, similarly, VIP is unlocked upon spending $750 or more. At each
level, VS & PINK Collective members earn points on every
qualifying purchase, unless they are signed up for the Victoria’s
Secret Credit Card where they will earn at a faster rate.
Victoria’s Secret Credit cardmembers are automatically enrolled
at the All-Access tier and earn rewards twice as fast with 10
points per dollar spent when using their credit card. At the VIP
level, cardmembers earn 15 points per dollar.
In addition to points that they can redeem for rewards, VS &
PINK Collective members may also be eligible to receive member
treats including a $10 birthday gift, free shipping for eligible
online purchases, early access to select product releases, double
points days and more. The VS & PINK Collective will offer
customers a community platform that encourages peer-to-peer
interaction through two unique features: spaces & styles. Upon
the full launch later this year, The VS & PINK Collective plans
to offer customers even more via customizable rewards and
innovative tech features.
“We’re excited to reward our customers for their commitment with
more of the perks they love as we offer new ways for them to shop
and engage with our brands,” said Sarah Sylvester, EVP of Marketing
for Victoria’s Secret & Co. “We are continuously introducing
new touchpoints that help establish and maintain a two-way
relationship with the customer, whether they are shopping in stores
or online.”
Customers in eligible locations can join The VS & PINK
Collective pilot in stores or through the Victoria’s Secret app or
website. PINK Nation will sunset in February 2023 as the brand
introduces a new PINK app and a more cohesive loyalty program.
For more information about The VS & PINK Collective,
including full terms and conditions, please visit:
https://www.victoriassecret.com/us/the-collective.
About Victoria’s Secret & Co.Victoria’s
Secret & Co. (NYSE: VSCO) is a Fortune 500 specialty retailer
of modern, fashion-inspired collections including signature bras,
panties, lingerie, casual sleepwear, athleisure and swim, as well
as award-winning prestige fragrances and body care. VS&Co is
comprised of market leading brands, Victoria’s Secret and
Victoria’s Secret PINK, that share a common purpose of inspiring
and uplifting our customers in every stage of their lives, and
Adore Me, a technology-led, digital-first innovative intimates
brand serving women of all sizes and budgets at all phases of life.
We are committed to empowering our more than 30,000 associates
across a global footprint of approximately 1,350 retail stores in
approximately 70 countries. We provide our customers with products
and experiences that make them feel good inside and out while
driving positive change through the power of our products, platform
and advocacy.
For further information, please contact:
VS&Co Media Relations
Brooke Wilson
communications@victoria.com
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