SECAUCUS, N.J., Dec. 3, 2019 /PRNewswire/ -- The Vitamin Shoppe
(NYSE: VSI), an omni-channel specialty retailer of nutritional
products, announced today the launch of its semiannual fundraising
campaign for longtime charity partner Vitamin Angels, running from
December 3 to December 31. All
proceeds will directly benefit Vitamin Angels and its mission to
provide essential vitamins and minerals to pregnant women and
children in low and middle-income communities in the U.S. and
around the world.
During this holiday period, customers may make a donation of any
amount to Vitamin Angels in over 750 retail locations of The
Vitamin Shoppe and Super Supplements. Donors of $5 or more will receive an authentic handmade
bracelet from Guatemala, created
by a community of mothers, many of whom are previous beneficiaries
of Vitamin Angels. Donations of $5
for the bracelet can also be made on
www.vitaminshoppe.com/lp/vitamin-angels.
For the first time this year, in honor of #GivingTuesday, The
Vitamin Shoppe will kick off the campaign by donating one percent
of all sales from The Vitamin Shoppe brand products on December 3, both in-store and online, for a bonus
contribution of up to $5,000 to
Vitamin Angels.
Additionally, all customers who make a donation of any amount,
in-store or online, during the full campaign period will be entered
in a sweepstakes to win 12,500 Healthy Awards loyalty points, worth
$500 in credit to The Vitamin Shoppe.
Three prize winners will be selected in the drawing. For official
rules, please visit
https://www.vitaminshoppe.com/lp/sweepstakes-official-rules.
Sharon Leite, CEO of The Vitamin
Shoppe, stated: "For the last 13 years, we have been honored to
support the Vitamin Angels and their work here in the U.S. and
around the globe. I have had the privilege of seeing the beneficial
work of the organization and how they provide essential vitamins to
pregnant mothers and young children during an important
developmental stage of their lives. Everyone here at The Vitamin
Shoppe is proud to contribute to this inspiring mission and we hope
you will join us in our efforts."
Since 2007, The Vitamin Shoppe has raised over $12.7 million for Vitamin Angels' life-changing
mission, which has supported the health and well-being of over 50
million children and mothers worldwide.
The Vitamin Shoppe will promote the December fundraising effort
with a social campaign featuring pictures of donors on The Vitamin
Shoppe's Instagram channels, with the hashtag #EarnYourWings.
"Many people are amazed to find out that it only costs
$5 to provide a pregnant woman with
prenatal multivitamins for the duration of her pregnancy," said
Howard Schiffer, President and
Founder of Santa Barbara,
California-based Vitamin Angels. "With nearly 30% of
pregnant women in the U.S. not receiving the nutrients they need
during pregnancy, it's campaigns like these that can really be
life-changing. We thank The Vitamin Shoppe for its commitment to
giving the gift of nutrition, both around the world and within its
own communities in the U.S."
In addition to this semiannual campaign on behalf of Vitamin
Angels, The Vitamin Shoppe also donates one
dollar to the organization for every customer subscription
to its Only Me personalized vitamin and supplement solution. For
more information, please visit www.vitaminshoppe.com/onlyme.
About the Vitamin Shoppe, Inc. (NYSE: VSI)
The Vitamin Shoppe® is an omni-channel specialty retailer and
wellness lifestyle Company with the mission of providing customers
with the most trusted products, guidance, and services to help them
become their best selves, however they define it. Based in
Secaucus, New Jersey, the Company
offers a comprehensive assortment of nutritional solutions,
including vitamins, minerals, specialty supplements, herbs, sports
nutrition, homeopathic remedies, green living products, and natural
beauty aids. In addition to carrying products from approximately
700 national brands, The Vitamin Shoppe offers products from its
proprietary brands within its owned and wholesale channels,
including: The Vitamin Shoppe®, BodyTech®,
BodyTech Elite®, True Athlete®,
plnt® and ProBioCare®. The Company conducts
business through more than 750 company-operated retail stores under
The Vitamin Shoppe and Super Supplements banners, and via its
website,www.vitaminshoppe.com.
About Vitamin Angels:
Founded in 1994, Vitamin Angels
is a global public health organization working towards ending
malnutrition worldwide by distributing life-changing vitamins and
minerals to at-risk mothers and children under five in the U.S. and
around the world. In 2019, Vitamin Angels will provide vitamins and
minerals to over 70 million mothers and children in more than 70
countries, including domestically in the U.S. Both Charity
Navigator and GuideStar give Vitamin Angels their highest marks for
financial transparency. To learn more, visit
www.vitaminangels.org.
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SOURCE The Vitamin Shoppe
