New LUMIN Electric Grill Smokes, Steams,
Barbecues, and Warms Offering “Next Level” Versatility While
Delivering Authentic Barbecue Flavors
Suite of Griddle Offerings Transform Gas
Grilling and What’s Possible to Cook Outside
Weber Inc. (NYSE:WEBR), the global leader in outdoor cooking,
technology, and products, announced today its innovative new
product offerings for the upcoming 2023 barbecue season. Featuring
Weber’s advanced technology, high-performance engineering, durable
construction, and consumer-led design, the Company's latest
electric, griddle, and pellet grills offer extraordinary utility,
flexibility, convenience, and endless flavor exploration for those
who love to cook outside.
“Our product teams continue to push the boundaries of
high-performance outdoor cooking in fuel and product categories
that home cooks have just started to explore, including electric,
griddle, and pellet grilling,” said Mike Jacobs, Chief Operating
Officer of Weber. “To develop this year’s product portfolio, we
spent hundreds of hours talking to and cooking with people to
determine how our products could help them more fully enjoy coming
together around the grill. As a result, this line-up redefines
what’s possible when cooking outside by enabling our owners to
create delicious new meal options, express their creativity, cook
with greater ease, control, and predictability, and simplify clean
up.”
HIGH HEAT + VERSATILITY, THE LUMIN ELECTRIC
GRILL
Weber’s new LUMIN electric grill is a highly versatile,
multifunctional grill. It is designed for those with limited
outdoor space and electric-first people who crave barbecue's
authentic, delicious flavors yet desire a grill that fits their
lifestyle and reflects their eco-conscious fuel choices. The
ultra-modern LUMIN grill features a sleek, space-efficient design,
making it ideal for smaller outside areas and where other forms of
grilling, such as charcoal and gas, are not permitted.
To create a “next-level” electric cooking experience, Weber
product experts engineered this first-of-its-kind grill to:
- Reach high heat temperatures of more than 600°F/315°C so that
cooks can achieve that authentically grilled flavor they have come
to love with Weber products; owners can reach high heat-searing
temperatures within 15 minutes.
- Infuse vegetables and proteins with rich, smokey tastes through
a unique smoke mode.
- Steam vegetables, braise sausages, and keep cooked food warm
via different cook settings and specially designed
accessories.
- Thaw frozen foods directly on the grill while it preheats to
save time and simplify mealtime for busy cooks.
- Make clean-up a breeze with a front-access grease tray and
dishwasher-friendly, porcelain-enamel cast iron cooking
grates.
The LUMIN grill also features a porcelain-enamel steel lid and
cook box for superior durability and long-term corrosion
resistance. Additionally, Weber engineers created a line of
accessories that further broadens what outdoor cooks can do on this
unique grill, including a stand, grill cover, griddle insert, and
more.
The LUMIN grill is available now on weber.com and from retail
partners in the Americas and Europe. Outdoor cooks can select from
full-size or compact models and a variety of vibrant colors,
including Ice Blue, Deep Ocean Blue, Golden Yellow, Seafoam Green,
Black, and Crimson. Available models and colors will vary by
geographic region.
NEW POSSIBILITIES, WEBER’S GRIDDLE PRODUCT SUITE
Weber engineers leveraged their deep expertise in
high-performance heat management to create full-size griddle
inserts that transform SPIRIT® and GENESIS® gas grills into
full-size griddles within seconds and Weber’s first stand-alone gas
griddle. With these new products, Weber now offers the industry’s
leading line of griddle products.
Instantly Convert SPIRIT and GENESIS Gas Grills into
Full-Size Griddles
To help SPIRIT and GENESIS gas grill owners effortlessly
experience the different menu options and flavors griddle cooking
opens, Weber product designers created high-quality, durable,
full-size griddle inserts. These accessories fit the Company's
SPIRIT and GENESIS gas grill lines. Weber grill owners can easily
remove their gas grill's cooking grates and replace them with a new
SPIRIT or GENESIS Full-Size Griddle insert, transforming the entire
cooking surface into a full griddle.
SPIRIT and GENESIS Full-size Griddles will be available on
weber.com and at retail partners in the Americas and Europe this
spring.
Powerful, Even Heat with the Stand-Alone WEBER®
Griddle
The new, stand-alone WEBER Griddle is ideal for outdoor cooks
who love the versatility, convenience, expanded menu options, and
delicious tastes griddle cooking provides. This griddle
features:
- Specially engineered burner technology that delivers powerful,
even heat and is capable of reaching temperatures of 500°F/260°C
and higher. In addition, this technology makes cooking on a griddle
more convenient and controllable, even after adding cold food to
the cooking surface.
- Two side tables for greater simplicity in preparing and serving
meals fresh off the griddle, along with hooks for tools, so they
are “within hand’s reach” while cooking.
- A high-capacity grease management system easily accessed in the
front of the griddle for less mess during cleaning.
Two models, a 36” and a 28”, of the WEBER Griddle will be
available in the United States and Canada this spring. Both models
also feature aluminized steel cook boxes to prevent corrosion.
Additionally, the 36” WEBER Griddle includes heavy-duty caster
wheels for easy maneuverability. A five-year limited warranty backs
each model.
Expand What’s Possible with Weber’s New Griddle
Accessories
To round out its griddle suite of products, Weber will also
offer a series of new high-quality tools and accessories. Specially
designed for novice and experienced griddle cooks alike, this
accessory collection includes stainless steel spatulas, egg rings,
a cast iron press, squeeze bottles, and a basting dome, among
others.
MORE FLAVOR, MORE CAPACITY, SMOKEFIRE® SEAR+ WOOD FIRED
PELLET GRILL
Weber product experts continue to enhance the brand’s
award-winning, direct heat-design, all-in-one SMOKEFIRE wood fired
pellet grill line, which features a broad 200-600°
temperature range to allow grilling enthusiasts to sear, smoke, and
everything in between.
With all the features of Weber’s SMOKEFIRE, STEALTH Edition
grill, the new all-black SMOKEFIRE Sear+ grill offers pellet cooks
more capacity, convenience, and ways to enjoy the rich, smokey
flavor that comes with the perfect sear. It includes:
- An extra-large, folding top cooking grate for more room and
flexibility so that outdoor cooks can create a variety of dishes at
once or ample food for a crowd.
- An additional side table with tool hooks, making food
preparation, grilling, and accessory storage more convenient.
- Grate hooks that simplify storing the main and top cook
rack.
- The WEBER CRAFTED OUTDOOR KITCHEN COLLECTION® Dual-Sided Sear
Grate for those coveted sear marks. This extra-large porcelain
enamel grate is designed for larger foods on one side and smaller,
more delicate items on the reverse side.
The SMOKEFIRE Sear+ pellet grill is compatible with the WEBER
CRAFTED® line of accessories, which transform the grill into a
complete outdoor kitchen. It also comes with the Company’s
proprietary WEBER CONNECT® technology. This technology allows
outdoor cooks to control and adjust the grill’s settings and
receive notifications and step-by-step assistance on their smart
devices to achieve perfectly grilled food every time.
Additionally, the grill includes Weber’s exclusive easy-clean
pellet system, which directs ash and grease into a removable
drawer. And it’s porcelain enamel finish provides superior
durability and long-term corrosion resistance.
Two SMOKEFIRE Sear+ pellet grill models, the ELX4 and ELX6, will
be available online at weber.com and retail partner websites in the
Americas this spring.
ABOUT WEBER INC.
Weber Inc. headquartered in Palatine, Ill., is the world’s
leading barbecue brand. The Company’s founder George Stephen, Sr.,
established the outdoor cooking category when he invented the
original kettle charcoal grill more than 70 years ago. Weber offers
a comprehensive, innovative product portfolio, including charcoal,
gas, pellet, and electric grills, smokers, griddles, and
accessories designed to help outdoor cooking enthusiasts discover
what’s possible. Weber offers its barbecue grills and accessories,
services, and experiences to a passionate community of millions
across 78 countries.
WEBER®, GENESIS®, SPIRIT®, SMOKEFIRE®, WEBER CRAFTED®, WEBER
CRAFTED OUTDOOR KITCHEN COLLECTION® and WEBER CONNECT® are U.S.
registered trademarks owned by Weber-Stephen Products LLC. LUMIN™
is also a trademark of Weber-Stephen Products LLC and is the
subject of pending registrations or applications in the United
States and other countries.
FORWARD-LOOKING STATEMENTS
This press release contains various “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act
of 1995, which represent Weber’s expectations or beliefs concerning
future events. In some cases, you can identify these statements by
forward-looking words such as “may,” “might,” “will,” “should,”
“expects,” “plans,” “anticipates,” “believes,” “estimates,”
“predicts,” “potential” or “continue,” the negative of these terms
and other comparable terminology. These forward-looking statements,
which are subject to risks, uncertainties and assumptions about us,
may include projections of our future financial performance, our
anticipated growth strategies and anticipated trends in our
business. These statements are only predictions based on our
current expectations and projections about future events. There are
important factors that could cause our actual results, level of
activity, performance or achievements to differ materially from the
results, level of activity, performance or achievements expressed
or implied by the forward-looking statements, including those
factors discussed in the section titled “Risk Factors” in our
Annual Report on Form 10-K.
Our future results could be affected by a variety of other
factors, including: uncertainty of the magnitude, duration,
geographic reach, impact on the global economy and current and
potential travel restrictions of the COVID-19 outbreak; the
current, and uncertain future, impact of the COVID-19 outbreak on
our business, growth, reputation, prospects, financial condition,
operating results (including components of our financial results),
and cash flows and liquidity; risks relating to any unforeseen
changes to or effects on liabilities, future capital expenditures,
revenues, expenses, earnings, synergies, indebtedness, financial
condition, losses and future prospects; the ability to realize the
anticipated benefits and synergies from business acquisitions in
the amounts and at the times expected; the impact of competitive
conditions; the effectiveness of pricing, advertising, and
promotional programs; the success of innovation, renovation and new
product introductions; the recoverability of the carrying value of
goodwill and other intangibles; the success of productivity
improvements and business transitions; commodity and energy prices;
transportation costs; labor costs; disruptions or inefficiencies in
supply chain; the availability of and interest rates on short-term
and long-term financing; the levels of spending on systems
initiatives, properties, business opportunities, integration of
acquired businesses, and other general and administrative costs;
changes in consumer behavior and preferences; the effect of U.S.
and foreign economic conditions on items such as interest rates,
statutory tax rates, currency conversion and availability; legal
and regulatory factors including the impact of any product recalls;
and business disruption or other losses from war, pandemic,
terrorist acts or political unrest.
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version on businesswire.com: https://www.businesswire.com/news/home/20230118005220/en/
INVESTOR RELATIONS CONTACT: investors@weber.com Brian
Eichenlaub
MEDIA CONTACT: media@weber.com Kristina
Peterson-Lohman
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