Looking fresh: America's trusted roadside
brand celebrates 50 years and a modern makeover with historically
low room rates—available at hundreds of hotels for a limited
time
PARSIPPANY, N.J., July 29,
2024 /PRNewswire/ -- Dial-up internet,
landlines, and VHS tapes—some things are best left in the past. But
with age, some things only get better. At 50 years young, Super
8—America's trusted roadside hotel brand—has never looked or felt
better and to celebrate, the brand is giving guests a chance to
book a room this summer at the same rate it charged in 1974:
$8.88 a night plus tax. Act fast
though – only 888 nights are available at the reduced rate.
"Remember when eight bucks could get you something special?
Super 8 sure does! This milestone isn't about looking back but
celebrating how far we've come: from a single hotel in Aberdeen, South Dakota to one of the world's
largest hotel brands with over 2,600 locations worldwide. And while
our yearly odometer may read 50—continued investment by our
franchisees means our hotels don't look or feel it."
- Mike Mueller,
President, Super 8 by Wyndham
Turning Back the Clock
Back in 1974, a gallon of
gas cost just fifty-three cents, a
bag of beef jerky was a buck, and a night at the original Super 8
in Aberdeen, South Dakota a cool
$8.88. The inaugural room rate – a
nod to the number eight in its name – symbolized the start of the
brand's groundbreaking mission to make comfortable, budget-friendly
accommodations accessible to all.
Say goodbye to grandpa's boxy dresser and grandma's floral
bedspreads because, at 50 years young, Super 8 is more vibrant than
ever. Following a massive, $140+ million brand overhaul by
franchisees just a few years ago, rooms today feature sleek
furniture, stylish bedding and a host of modern amenities, all
built around the brand's signature offering—one-of-a-kind
headboards featuring larger-than-life, bed-to-ceiling, hyper-local
black and white art reflective of each hotel and its unique
destination.
$8.88? That's
Super!
While costs have changed since the 70s, a great stay
is forever timeless, especially at Super 8. For a limited time, the
brand will bring back its historic $8.88 room rate. Here's how to get yours:
- Starting August 8, 2024, at
8:00 AM ET, 888 room nights will be
available for sale at a rate of $8.88
each, plus tax, exclusively at www.super8.com/throwback.
- Sales will be fulfilled in the form of 15,000 Wyndham Rewards
points – good for at least one free night at hundreds of Super 8
hotels and points are redeemable for a minimum of 18 months after
purchase. Limit of one purchase of 15,000 points per person and
available on a first-come, first-served basis while supplies
last.
- You must be a Wyndham Rewards member and provide your
membership number at the time of purchase. Travelers are strongly
encouraged to join prior to attempting to purchase so they can have
their member number on hand. Join for free at
www.wyndhamrewards.com/join.
- Upon successfully purchasing, points will be credited to your
Wyndham Rewards account within three business days.
To score a Super 8 throwback rate, travelers must be 18 years of
age and a resident of the U.S. and Canada. For more information, including
official rules as well as full terms and conditions, visit
www.super8.com/throwback.
About Super 8 by Wyndham
For five decades, Super 8®
by Wyndham—one of the world's largest economy hotel brands with
more than 2,600 hotels globally—has served as a trusted and
convenient companion on the road. Today, we're on a mission to
elevate economy, modernizing the brand for the next generation of
traveler with redesigned rooms, fast, free Wi-Fi and a
complimentary light breakfast. Learn more www.super8.com. Like us
on Facebook and follow us on Instagram. For development
opportunities, visit www.wyndhamdevelopment.com.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world's largest
hotel franchising company by the number of properties, with
approximately 9,200 hotels across over 95 countries on six
continents. Through its network of nearly 885,000 rooms appealing
to the everyday traveler, Wyndham commands a leading presence in
the economy and midscale segments of the lodging industry. The
Company operates a portfolio of 25 hotel brands, including
Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®,
Baymont®, Wingate®, AmericInn®, Hawthorn Suites®,
Trademark Collection® and Wyndham®. The Company's
award-winning Wyndham Rewards loyalty program offers approximately
110 million enrolled members the opportunity to redeem points at
thousands of hotels, vacation club resorts and vacation rentals
globally. For more information, visit wyndhamhotels.com.
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SOURCE Wyndham Hotels & Resorts
