Walmart Ignites a Red-Hot Trend with “Spicy Summer” Campaign
June 24 2024 - 1:00AM
Business Wire
Inspired by the “BookTok” Community, Walmart
Creates a Curated Experience that Includes a Limited-Edition Hot
Sauce Set
From zesty drinks to fiery red manicures and BookTok’s latest
list of “spicy books”, heat and spice are having a moment right now
and Walmart is here for it. The retailer is launching a “Spicy
Summer” campaign to ignite excitement and become a go-to
destination for summer’s hottest books and looks. And, Walmart is
rolling out a special, limited-edition “Spicy Books” Hot Sauce Set
so customers can create their own Spicy Summer moment at home.
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the full release here:
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Heat up your summer with Walmart's spicy
books and looks. (Photo: Business Wire)
What are “Spicy Books”?
BookTok is a rapidly growing community on TikTok with more than
250 billion views from a passionate group of readers discussing
their favorite books. Spicy books, commonly of the romantasy genre,
have emerged as some of the most beloved on this platform. The
community has even developed a “spice scale” to rate the spiciness
of their favorite reads.
How is Walmart Celebrating “Spicy Summer”?
Walmart is bringing the worlds of spice and summer reading
together with a campaign that merges the sizzling heat trend with
the vibrant BookTok world. Here’s what’s heating up:
- Spicy Books Hot Sauce Set:
- To celebrate the BookTok community, Walmart created a
limited-edition Spicy Books Hot Sauce set. Packaged to look like a
book, this bespoke collection features five Melinda’s hot sauces,
each corresponding to a level on the spice scale – from mild to
burning.
- Spicy Books Hot Sauce will be available on
walmart.com/spicysummer for $14.98, while supplies last.
- Shop Your Spicy Summer
- In addition to Spicy Books Hot Sauce, Walmart’s dedicated Spicy
Summer landing page will allow customers to “Shop Your Spicy
Summer” and discover the hottest summer books, fashions and
accessories, with collections inspired by popular Spicy Books.
- Spicy Summer Soirée
- To really heat things up, we’re throwing a hot event in LA for
the BookTok community. Book lovers will enjoy spicy refreshments
and light bites poolside while they experience immersive moments
with their favorite Spicy Summer reads and taste test our Spicy
Books Hot Sauce.
“Customers are at the center of everything we do at Walmart, and
we look to places where they are spending their time to create
genuine moments of connections with them. This campaign is the
perfect way to reach and celebrate BookTokers and the community
they thrive in,” said Courtney Killingsworth, director of brand
marketing, Walmart – who is currently obsessed with the Spicy
Summer read, “Just for Summer” by Abby Jimenez. “We’re giving a
wink to BookTok fandom with our Spicy Books Hot Sauce, and then
expanding to a larger customer base by bringing some spice to all
summer must-haves.”
To get your limited-edition Spicy Books Hot Sauce Set and Shop
Your Spicy Summer, visit walmart.com/spicysummer.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered
omnichannel retailer helping people save money and live better –
anytime and anywhere – in stores, online, and through their mobile
devices. Each week, approximately 255 million customers and members
visit more than 10,500 stores and numerous eCommerce websites in 19
countries. With fiscal year 2024 revenue of $648 billion, Walmart
employs approximately 2.1 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy
and employment opportunity. Additional information about Walmart
can be found by visiting corporate.walmart.com, on Facebook at
facebook.com/walmart, on X (formerly known as Twitter) at
twitter.com/walmart, and on LinkedIn at
linkedin.com/company/walmart.
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version on businesswire.com: https://www.businesswire.com/news/home/20240623588933/en/
For more information, contact Rebecca.thomason@walmart.com
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