NEW YORK, May 17, 2016 /PRNewswire/ -- Y&R's
McWhopper campaign took home the top prize in the Corporate Social
Responsibility category at last night's Webby Awards, and the
agency also won three People's Voice awards.
Y&R New Zealand's McWhopper campaign, fresh off winning the
GRANDY at last month's ANDY Awards, was launched in late-August 2015 with a print ad in The
New York Times and Chicago
Tribune. It then went on to become one of the biggest viral
ideas in the world, with nearly 8 billion media impressions,
$144 million in earned media and a 40
percent increase in awareness of Peace Day, a United Nations
recognized day celebrated on Sept.
21.
In addition to the Webby award, João Rocha, a creative from
Y&R Lisbon, was awarded the People's Voice award in the Weird
Website category for his blog "2 Kinds of People," a comical blog
he created that distills people's preferences for doing stuff into
two buckets – like those who prefer headphones to earbuds.
Y&R's partner agencies, iconmobile and VML, were awarded
People's Voice awards for "ShareTheMeal" in the Mobile Sites &
Apps: Best Practices category, and "Footballers" in Online Film
& Video: Long Form. The
ShareTheMeal campaign for the United Nations World Food Programme
works to fight hunger with mobile donations through an innovative
app. VML's "Footballers" work for Gatorade followed Carolina
Panthers Quarterback Cam Newton as
he trained with the Richmond Tigers of the Australian Football
League test his skills and learn some new ones.
"The Webbys are a unique competition in that they give out
awards that come from the heightened scrutiny of a jury as well as
those that are aptly named the People's Voice. We feel
honored to have winners on both sides of this equation," said
Y&R Global Chief Creative Office Tony Granger.
About Y&R
Y&R is one of the most iconic agencies in the world.
It has 189 offices in 93 countries around the world, with clients
that include Bel Brands, Campbell's Soup Company, Colgate-Palmolive,
Danone, Dell, GAP, Telefonica and Xerox, among many others.
Partner companies include VML, Iconmobile, Bravo and Labstore.
Y&R is part of WPP (NASDAQ: WPPGY).
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on:
Twitter: @YoungRubicam and Instagram: @YoungRubicam
Contact:
Olivia Chamberlain
Y&R New York
Olivia.chamberlain@yr.com
212.210.3901
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SOURCE Y&R