CANNES, France, June 20, 2016 /PRNewswire/ -- At tonight's
opening award show at Cannes,
Y&R was awarded the Grand Prix in the Print & Publishing
category for the McWhopper campaign created by Y&R New Zealand
for Burger King. This first night, it has also picked up 4
Golds and 2 Silvers.
The campaign, which began with a print ad in The New York Times and The Chicago
Tribune, and was surrounded by shareable content, struck a
chord around the world. The campaign went viral, with nearly
8.9 billion media impressions, $138
million in earned media and a 40 percent increase in
awareness of Peace Day, uplifting all of Burger King's brand
attributes. Around the world, people uploaded videos of their
own McWhopper creations.
Tony Granger, Global Chief
Creative Officer of Y&R stated: "The smartest brands
today understand the importance of being a good global citizen —
not as a box to tick off, but as an authentic, integral part of the
brand. The way 'McWhopper' has resonated with people all over
the world has made us enormously proud. To win tonight at
Cannes is an immense honor and
validation of what we all know to be true — that brave clients get
the work they deserve. This would not have been possible
without our client, Fernando
Machado, Burger King's SVP of Global Brand Management.
And we are so proud of Josh
Moore, Tom Paine and the
whole team."
Josh Moore, CEO and CCO of
Y&R New Zealand, stated: "We spent several years bringing
the 'McWhopper' campaign to life. Seeing it become part of
the culture, raising huge awareness of Peace Day and then watching
it reflect back on Burger King has already been an extraordinary
experience for all of us. That said, we are so thrilled to
win a Grand Prix this first night at Cannes and take special delight that a print
ad ignited such a huge viral phenomenon. "
Y&R
Y&R is one of the largest and most iconic
agencies in the world. It has 189 offices in 93 countries around
the world, with clients that include Bel Brands, Campbell's Soup
Company, Colgate-Palmolive, Danone, Dell, GAP, Telefonica and
Xerox, among many others. Y&R is part of WPP (NASDAQ:
WPPGY).
Follow Y&R on Twitter and Instagram
Contact:
Olivia Chamberlain
Y&R New York
Olivia.chamberlain@yr.com
212.210.3901
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