NEW YORK, June 27, 2016 /PRNewswire/ -- Y&R was
awarded the #3 Global Agency Network ranking at the 2016 Cannes
Festival with 99 Lions, moving up from the #4 ranking that it held
for the past four years. (Both Y&R and Ogilvy won 99
Lions.)
The network's 99 Lions include 1 Titanium, 2 Grand Prix, 15
Gold, 34 Silver and 47 Bronze. The network was also
shortlisted 177 times.
Twenty-six offices won across 19 categories. Regionally, EMEA
led with 39 Lions. Y&R Australia/New Zealand's 27 Lions included 1 Titanium, 2
Grand Prix, 5 Gold, 5 Silver and 4 Bronze for Y&R New
Zealand's "McWhopper" campaign, making it one of the most awarded
campaigns at Cannes this
year. The Latam, Asia and
North America regions won 33 Lions
collectively and every region had Golds. Y&R was the most
awarded agency in Chile
(5th consecutive year), the Czech Republic, Spain, Jordan, Brisbane and China (4th consecutive year).
Notably, VML won 11 Lions, including Gold in North America for Gatorade's "Super Bowl Dunk"
and Gold in South Africa for the
moving "I Am Muslim" campaign.
Tony Granger, Chief Creative
Officer of Y&R stated: "While we have gone home happy for
the past four years, this year is exceptionally pleasing. The
"McWhopper" campaign clearly struck a chord with people all around
the world and became part of the cultural landscape. Its
success here has been exhilarating for all of us. All across our
network, we had great success for our clients — Europe won more Lions than ever before,
Australia/New Zealand won an exceptional array of Lions,
not only for McWhopper, but also for Jaguar and other clients. Not
surprisingly, Y&R New Zealand was the most awarded agency in
New Zealand. Latin America, Asia and North
America all made their mark. It is a testament to the
great people we have everywhere, but also to the clients who
supported us and believed in the power of creativity."
David Sable, CEO of Y&R said:
"We are so proud of the work we are doing for our clients and
pleased to have this recognition from our industry. For the
past four years, ranking among the top 4 agency networks at
Cannes, we have been consistently
demonstrating the real power of a global network — big ideas and
tangible innovation that come from every region, across all our
companies, in all of the categories, for global brands, regional
brands, as well as major brands in each of our markets. This
standard of creative excellence across all our agencies is what
defines and differentiates us as a global boutique. We see at
Cannes how local strength
resonates globally."
About Y&R
Y&R is one of the world's most iconic agencies. It
works in partnership with companies that include VML, one of the
most highly regarded contemporary marketing agencies in the
world, Bravo's multicultural communications, iconmobile, one of the
premier mobile marketing companies, BAV Consulting, a
global strategic brand consultancy, as well as Labstore,
one of the world's largest shopper and retail marketing
networks.
Y&R has 189 offices in 93 countries around the world, with
clients that include Bel Brands, Campbell's Soup Company, Colgate-Palmolive,
Danone, Dell, GAP, Telefonica and Xerox, among many others.
VML moves brands forward by
inspiring a human connection. VML's clients
include Bridgestone, Colgate-Palmolive, Dell,
Gatorade, the Kellogg Company,
Kimberly-Clark, Microsoft, Motorola, NAPA AUTO
PARTS, PepsiCo, Sprint, Tennessee Tourism,
Tropicana, Wendy's and Xerox. Founded in 1992 and
headquartered in Kansas City,
Missouri, VML has more than 2,400 employees with
principal offices in 28 locations across six
continents.
Y&R and
VML are part of WPP (NASDAQ:
WPPGY).
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Twitter @YoungRubicam and Instagram @YoungRubicam
Contact:
Aviva Ebstein
Aviva.Ebstein@yr.com
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