LONDON--Advertising company WPP PLC (WPP.LN) said Wednesday that it has established a partnership with internet services company Tencent to create a Chinese social marketing lab.

Under a memorandum of understanding, the companies will create through knowledge sharing and collaboration social ideas and campaigns for Tencent's QQ and Weixin/WeChat platforms.

Shares at 0906 GMT trading 1.5% higher at 1,544 pence.

Write to Tapan Panchal at tapan.panchal@wsj.com

(END) Dow Jones Newswires

June 29, 2016 05:24 ET (09:24 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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