By Ian Walker

LONDON--Advertising giant WPP PLC (WPP.LN) said Thursday it plans to place a greater emphasis on growth in western continental Europe following the U.K. vote to leave the European Union, as it announced the acquisition of French database marketing services company Conexance MD, SAS.

WPP said the acquisition, for an undisclosed amount, will expand its digital offer in France and beyond. WPP's digital revenue was over $7 billion in 2015, representing over 37% of its total revenue of $19 billion.

WPP has previously set a target of 40%-45% of revenue to be derived from digital in the next five years. In France, WPP companies, including associates, generate revenue of over $700 million.

Conexance's offerings provide improved performance for customer prospecting as well as building customer loyalty both online and offline.

Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749

(END) Dow Jones Newswires

July 07, 2016 04:31 ET (08:31 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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