LONDON,
June 20, 2017 /PRNewswire/
-- Wunderman, the leading global digital agency, today
announced the launch of a new division, Wunderman Commerce with
Salmon, an award-winning ecommerce consultancy as its foundation.
Salmon, which joined WPP in 2013, provides market-changing digital
commerce solutions to retail, CPG, FMCG, B2B and financial services
brands including, Argos, Sainsbury's, Selfridges, Ted Baker and Xerox. Sales across its clients'
platforms drive €7.4B in revenue annually.
The launch transforms Wunderman's offering to include
enterprise-level retail and mobile commerce capabilities.
Recognised as one of the world's most successful ecommerce service
providers, Salmon's expertise is in delivering strategy, platform
integration and customer experience solutions across platforms
including IBM Watson Commerce, SAP Hybris, Intershop and Magento.
Salmon will gain access to Wunderman's clients, global scale,
world-class CRM capabilities and offshore marketing automation
centres.
Salmon, which has operations in London, Amsterdam,
New York, Seattle,
New Delhi, Beijing and Melbourne, has won numerous awards including
the Online Retail Awards' ecommerce and mcommerce provider of the
year. Salmon will continue to operate as a standalone brand within
Wunderman, working with both Wunderman and other WPP
companies.
Taken together, Wunderman now offers clients world-class
technology strategy and delivery capabilities across campaigns,
commerce and content allowing its clients to build a seamless
customer experience underpinned by data. This is supported by
more than 2,500 certified marketing technology and data
experts.
"This development allows us to deliver our award-winning
expertise to global brands and retailers and to work jointly with
clients that are looking to achieve true digital transformation,"
said Neil Stewart, CEO of
Salmon, who will head up the new division. "We are delighted to
join Wunderman to extend our capabilities and improve our offer to
clients."
Mark Read, Wunderman's
Global CEO, said: "With a significant share of
retail growth coming from online channels and rising disruption
from Amazon, Wunderman's clients are increasingly looking for
strategic and technical ability in building ecommerce solutions.
Salmon's expertise has been built in the UK, by many metrics the
world's most competitive ecommerce market, and we look forward to
offering it to our clients around the world as we roll out Salmon's
capabilities globally."
About Wunderman
Wunderman is a global digital agency whose mission is
to inspire people to take action. It is Creatively Driven.
Data Inspired. In 2015, industry analysts named Wunderman a
leader in marketing database operations as well as a strong
performer in customer engagement strategy and its creative work has
won numerous awards globally. Headquartered in New York, the agency brings together 7,000
creatives, data scientists, strategists and technologists in 175
offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY).
For more information, please
visit www.wunderman.com and
follow us
@Wunderman.
About Salmon
Salmon is a global digital commerce consultancy that
defines and delivers market-changing ecommerce solutions and
customer journeys for the world's leading brands. Founded in 1989,
with operations in London,
Amsterdam, New York, Seattle, New
Delhi, Beijing and
Melbourne, it has over 750 experts
in multichannel commerce, shaping client platforms that
drive €7.4 billion in revenue annually across
retail, CPT, FMCG, B2B and financial services. Salmon was acquired
by WPP in 2013 and is its largest digital commerce consultancy. To
learn more, please visit
www.salmon.com.
Contact
Martina
Suess
+1 (646) 404
4068
martina.suess@wunderman.com
Patrick Munden
+44 (0)7825 072136
pmunden@salmon.com
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/wunderman-launches-new-commerce-division-with-global-ecommerce-consultancy-salmon-300476396.html
SOURCE Wunderman