WPP's Sorrell Faces Probe -- WSJ
April 04 2018 - 3:02AM
Dow Jones News
By Suzanne Vranica and Nick Kostov
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (April 4, 2018).
The board of advertising giant WPP PLC is looking into whether
longtime Chief Executive Martin Sorrell misused company assets,
according to people familiar with the matter.
In addition, the board is also looking into allegations of
improper personal behavior by Mr. Sorrell, one of the people
said.
A WPP spokesman on Tuesday confirmed in a statement that it has
appointed an independent counsel to probe "an allegation of
personal misconduct" against Mr. Sorrell. He said the amounts
involved weren't material to the company.
In an internal memo to top WPP executives, the company said it
isn't in a position to share further details about the ongoing
probe. "The message for our people and clients is one of business
as usual within our operating companies and client teams. Our work
for clients is unaffected and continues uninterrupted," the memo
said.
The questions come at a difficult moment for WPP, the world's
largest advertising company. Increased competition from new rivals
and pressure from big marketing clients to cut costs have taken a
toll on financial results. The company's recent lackluster
performance has contributed to tensions between Mr. Sorrell -- a
towering figure at WPP -- and the board, people familiar with the
matter said.
In a statement on Wednesday, Mr. Sorrell denied financial
impropriety. "I reject the allegation unreservedly but recognize
that the company has to investigate it. I understand that this
process will be completed shortly. Obviously, I shall play no part
in the management of the investigation under way."
Mr. Sorrell, 73 years old, has been at the helm of WPP since
1986, helping to transform a little-known U.K. manufacturer of wire
shopping carts called Wire & Plastic Products that he had
acquired into a global advertising empire.
Today, WPP is a massive advertising holding company whose units
include blue-chip creative agencies like J. Walter Thompson and
Young & Rubicam as well as powerhouse media-buyer GroupM. WPP,
based in London, works for some of the world's biggest marketers,
from Ford Motor Co. to Unilever NV.
Long-regarded as an oracle of the ad industry, Mr. Sorrell, a
graduate of Cambridge University and Harvard Business School, used
his finance background to build scale and centralize key functions
like ad buying -- a winning strategy that was emulated by others in
the business.
In recent years, though, traditional ad-industry players have
come under considerable pressure from companies such as Alphabet
Inc.'s Google and Facebook Inc., which dominate the roughly $230
billion global digital advertising market. The tech giants have the
ability to work directly with advertisers, cutting out agencies.
And they have tightly guarded their data on performance of ad
campaigns, frustrating agency executives who aren't able to follow
through in the way their marketing clients demand.
WPP has tried to address its problems by streamlining its
complicated organization and coming up with ways for clients to
work more efficiently with agency staffers. The going has been
tough. In its most recent quarter, WPP logged its worst performance
since the financial crisis, as net sales fell slightly compared
with a year earlier, spooking investors who had been expecting
signs of a recovery. The firm said it is setting budgets for 2018
on the assumption of no growth in revenue and net sales. As a
result, WPP's stock has been underperforming. It has fallen about
35% over the past 12 months.
Mr. Sorrell's pay too has been a flashpoint, putting pressure on
the board to reduce his compensation after a series of pay revolts
by shareholders. Mr. Sorrell received a long-term bonus of GBP10
million ($14 million) in company shares for 2017, a significant
drop from the GBP41.6 million in shares that he was awarded a year
before. The share award makes up most of Mr. Sorrell's
compensation, but his total pay will also include his salary, a
short-term bonus, pension payments and other benefits.
WPP has never publicly disclosed succession plans, leading
investors to demand more clarity on who would lead the company if
Mr. Sorrell were to leave. Analysts have speculated that internal
contenders for the role include Wunderman's global CEO Mark Read,
Kantar boss Eric Salama and WPP chief transformation officer
Lindsay Pattison.
--Alexandra Bruell contributed to this article
Write to Suzanne Vranica at suzanne.vranica@wsj.com and Nick
Kostov at Nick.Kostov@wsj.com
(END) Dow Jones Newswires
April 04, 2018 02:47 ET (06:47 GMT)
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