Brand Marketing and Social Purpose Veteran Larry Koffler Joins BCW
December 18 2018 - 1:31PM
Business Wire
BCW (Burson Cohn & Wolfe), a leading global communications
agency, today announced that Larry Koffler has joined as Executive
Vice President, Managing Director in the agency’s Brand Solutions
Practice in New York. He will join BCW on January 14, 2019.
“Larry has had an extraordinary career leading integrated
communications programs that bridge brand, corporate and purpose
for some of the world’s most iconic brands and organizations,” said
Chris Foster, President, North America, BCW. “His award-winning
experience across a wide variety of industries will be invaluable
to clients – and in particular purpose-driven clients – that need
powerful programs that exceed expectations and drive meaningful
results. I am excited for what he will add to BCW’s celebrated
brand solutions business.” Koffler will report to Thomas Bunn,
Executive Vice President, Managing Director, Brand Solutions.
Koffler joins BCW from Edelman, where he spent the entirety of
his career and most recently served as Executive Vice President,
Group Head, Business + Social Purpose. In his 26 years at Edelman,
he developed, managed and implemented integrated communications
programs for a broad range of clients in the consumer- packaged
goods, financial services, food and beverage, retail, sports and
entertainment technology and wellness industries, delivering
brand/corporate citizenship counsel, executive positioning,
influencer outreach, and digital and experiential marketing
services. Notably, Koffler led the team and media relations effort
to bring the award-winning Dove Campaign for Real Beauty to life in
the U.S. in 2006.
Before leading the Business + Social Purpose practice, he was
the global client leader for Unilever which encompassed more than
10 brands, practice areas and offices. Earlier in his career at
Edelman he spent several years in the agency’s Sports and
Sponsorship Marketing Group.
“I am excited to join BCW as it is driving our industry forward
with the power of its integrated communications programs that drive
real transformational change for clients,” said Koffler. “I look
forward to further strengthening that expertise and to working with
a team that is passionate about helping clients make a positive
impact on their business and the world around them.”
About BCW
BCW is one of the world’s largest full-service global
communications agencies. Founded by the merger of Burson-Marsteller
and Cohn & Wolfe, BCW delivers digitally and data-driven
creative content and integrated communications programs grounded in
earned media and scaled across all channels for clients in the B2B,
consumer, corporate, crisis management, CSR, healthcare, public
affairs and technology sectors. BCW is a part of WPP (NYSE:WPP),
the world leader in communications services. For more information,
visit www.bcw-global.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20181218005745/en/
Media: Catherine SullivanPhone:
212.798.9501Email: Catherine.Sullivan@bcw-global.com
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