WASHINGTON, Jan. 16, 2019
/PRNewswire/ -- BlueLabs Analytics, Inc., a leading provider
of data analytics services and influencer management tools for
corporations, government agencies and political organizations, has
tapped Thomas Gensemer, the former
Chief Strategy Officer at Burson-Marsteller, as its Chief Executive
Officer.
Gensemer brings a successful track record as an entrepreneur to
BlueLabs, having served as longtime Managing Partner of Blue State
Digital, from 2005 until 2013, leading the firm's period of rapid
growth and global expansion and, ultimately, managing its
acquisition by WPP in 2011 (NYSE: WPP).
At WPP, Gensemer was elevated into his most recent role of Chief
Strategy Officer at Burson-Marsteller (now BCW), one of the world's
leading public relations and government affairs networks. There, he
led the development of integrated creative, analytics and
production services, as well as several large US client
relationships.
"BlueLabs has quietly and efficiently built a comprehensive set
of proprietary tools and methodologies that are truly leading-edge
and differentiated from what others are doing", Gensemer said.
"With an already-stellar client roster and a deep bench of diverse
talent, I really couldn't be more excited to be leading them at the
start of a new chapter of growth."
Gensemer joins BlueLabs' founding partners and staff of more
than 50 based in Washington D.C.
and New York, NY and will lead the
firm's accelerated growth and development of new products, services
and partnerships.
"There are few leaders who have built businesses, led agencies,
and developed talent like Thomas has," said BlueLabs co-founder
Elan Kriegel. "Leading BlueLabs as CEO, Thomas will be able to draw
on his vast experience, deep contacts and natural skills as we
continue building a truly world-class firm."
Gensemer's business achievements have received wide acclaim. He
has been honored with awards including Adweek 40 Under 40,
PR Week 40 Under 40 and Crain's 40 Under 40. In
2013, he was featured in the book Pioneers of
Digital by Paul Singer,
along with a dozen other leading entrepreneurs, investors and
technologists.
Gensemer began his career in the intersection of media and
technology, starting with The Accelerator Group, an international
venture fund and business incubator, which from 1999-2005 invested
in a portfolio of early stage businesses including Blogger
(acquired by Google), Openwave (UPIP), 24/7 Media (acquired by
GroupM), Daylife (acquired by NewsCred) and Meetup.com (acquired by
WeWork).
Gensemer serves on the board of The Public Good Projects, the
Purpose Foundation, and has previously served on the World Economic
Forum's Council(s) on the Future of Government and Future of
Technology from 2011-2015. He is currently an advisor to the
Family Equality Council.
About Blue Labs Analytics, Inc.
BlueLabs is a leading data science and technology company. With
origins in the 2012 Obama For America campaign, BlueLabs has helped
over 400 clients solve their strategic and marketing challenges
through data, predictive modeling, and machine learning. In
addition to numerous government and non-profit clients, BlueLabs
currently works with leading consumer and B2B brands in the
automotive, sports/entertainment, heath care, insurance, and IT
sectors.
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SOURCE BlueLabs Analytics, Inc.