CEO Steve
Harding hands reins to Beth Ann
Kaminkow after 14 years at WPP
LONDON, Mar. 1, 2019 /CNW/ - Geometry, the WPP brand
experience and activation agency, today announces a change of
leadership.
Steve Harding has decided to move
on from the business after six years as Global Chief Executive
Officer of Geometry and 14 years with WPP. He will be succeeded by
Beth Ann Kaminkow, currently CEO of
Kantar Consulting Americas.
Geometry was formed when WPP brought together OgilvyAction, G2
and JWTAction six years ago. Harding led the merger, which created
the world's largest brand experience and activation network.
Kaminkow will commence her role at the beginning of April, and
Harding will remain with the business until the summer to ensure a
smooth handover. Kaminkow joined Kantar
Vermeer as Global CEO in 2016 and has spent the last few
years at Kantar Consulting. Prior to Kantar, she was Global Chief
Marketing Officer of Westfield Corp and was previously at Omnicom,
most recently as CEO of TracyLocke.
Mark Read, CEO of WPP, said:
"Since Geometry was formed in 2013, Steve has led the company with
passion and determination. I would like to thank him for his
stewardship of the business, and for the central role he played in
combining three separate entities to create a world leader in its
field. Beth Ann has done an
exceptional job at Kantar Consulting and I am delighted that she
will be taking up the CEO role at Geometry. It's a real testament
to the strength of our network and the talent we have across the
business."
Steve Harding said: "After six
years of leading Geometry and 14 years overall with WPP, I have
decided the time is right to hand over the leadership reins. We
have come a long way since the merger, and we have begun the
process of transformation that will ensure Geometry's continued
relevance and success. Geometry has the right talent and
infrastructure to continue its journey, embracing the needs of
brand owners and remaining at the forefront of consumer and shopper
experiences."
Beth Ann Kaminkow said: "I am
very much looking forward to joining Geometry and building on the
success it has already achieved under Steve's leadership. Managing
change needs to be a core competency for agencies in this time of
rapidly shifting consumer behaviour - putting our clients' needs at
the heart of all that we do, and their customers at the core of our
services. This is an incredibly exciting time in commerce and
creativity, and we will continue to partner with our clients to
deliver superior omni-channel experiences for their customers."
About Geometry
Geometry is the world's largest and most international brand
experience and activation agency. We help brands thrive in an
omni-channel world by shaping and changing people's behavior at
pivotal moments along the purchase decision journey. With teams in
56 markets, Geometry has expertise in physical retail, eCommerce,
experiential, branding & design and consultancy. Geometry is a
WPP company (NYSE: WPP). http://www.geometry.com
SOURCE Geometry