NEW YORK, May 21, 2020
/PRNewswire/ -- While many states are still on lockdown, some
have opened up and overall businesses are
working through planning their COVID-19 road to
recovery.
In an effort to provide brands and
organizations insights for decision-making amidst the
COVID-19 pandemic, Wunderman Thompson has launched a
powerful
interactive application powered by their
Identity Network of human insights and IBM's Watson
Machine Learning, to provide a comprehensive view of COVID-19
impacts on
communities to help identify and
activate steps to support businesses as they
navigate the road to recovery.
Built at the intersection of health and economy,
this Identity Network application connects
the health, transactional and demographic data from Wunderman
Thompson's Identity Network with publicly
available Covid-19 data to create a daily
updated, county level view of communities and
populations. This initial public view
provides meaningful visibility to begin
to inform recovery strategy, communications, timing (by
location) and activation decisions around programming to
accelerate business recovery.
The three areas of the
application focus on Health Conditions, Covid-19 and
Census (Risk), Health Support within Communities (Readiness),
and the Impact of Covid-19 on the Economy (Recovery). The
human-insights fueled application was built to
inform market level actions and can be broken into further
categories, as outlined below:
- Risk: How much a given county population or zip
code level is at risk from COVID-19 (based on CDC
guidelines)
- Readiness: How prepared a county is given its
availability of hospital and intensive care unit
(ICU) beds
- Recovery: How economically impacted counties
are, where they are now, how fast they are
recovering, and when will they return to
"normal"
"Wunderman Thompson combines the full range of the Watson capabilities and tool chain with its
vast data streams to create a unique view into a critical aspect of
the recovery – and in a manner that protects individual privacy and
data ownership" said Seth
Dobrin, Chief Data Officer and Vice President, IBM.
"This is a great example of how the Watson tool chain can be applied to accelerate
insights and rapidly turn them into valuable solutions for our
clients."
"As the community landscape continues to change,
we know the key
to helping businesses navigate
effectively comes from our ability to identify,
refine and activate human insights quickly to deliver
value. With our Identity Network powered Risk,
Readiness and Recovery application, we're giving our
clients insights to navigate recovery and add
their own business information, like store
locations, customers or supplier, into their own Recovery
programs," said Jacques van
Niekerk, CEO, Wunderman Thompson Data.
"We are thrilled to have teamed up with IBM
Watson as a part of our Identity Network supporting this
business-critical application. We are providing
guideposts for decision-making in a place none of us have ever been
before, and we are encouraged by the support we are providing our
clients across varying sectors.
We are certain this will help our
clients build and activate
localized recovery plans, as we all look
forward to recovery for our businesses and our
communities," Michael Murray,
President Data Products and Chief Product Officer, Wunderman
Thompson Data.
For more information, please
visit https://covid19.WundermanIdentityNetwork.com
About Wunderman Thompson
At Wunderman Thompson we exist to inspire growth for ambitious
brands. Part creative agency, part consultancy and part technology
company, our experts provide end-to-end capabilities at a global
scale to deliver inspiration across the entire brand and customer
experience.
We are 20,000 strong in 90 markets around the world, where our
people bring together creative storytelling, diverse perspectives,
inclusive thinking, and highly specialized vertical
capabilities, to drive growth for our clients. We offer deep
expertise across the entire customer journey, including
communications, commerce, consultancy,
CRM, CX, data, production and technology.
Wunderman Thompson is a WPP agency (NYSE: WPP).
For more information, please visit us
at www.wundermanthompson.com and follow Wunderman Thompson on
our social channels via Twitter, Facebook, LinkedIn,
and Instagram.
About IBM
For information about IBM and its COVID-19 response, please visit:
https://www.ibm.com/impact/covid-19/
Contact:
Erica Finkelstein
646-337-2550
Erica.finkelstein@wundermanthompson.com
View original
content:http://www.prnewswire.com/news-releases/wunderman-thompson-launches-covid-19-risk-readiness--recovery-application-301062969.html
SOURCE Wunderman Thompson