WPP Acquires Leading AI Technology Company Satalia
August 23 2021 - 8:30AM
Business Wire
WPP (NYSE: WPP) today announces that it has acquired Satalia, a
technology company offering market-leading AI solutions for
clients.
Satalia is a global leader in enterprise AI and one of the UK’s
fastest-growing tech companies, whose clients include BT, DFS, DS
Smith, PwC, Gigaclear, Tesco and Unilever. Combining machine
learning and optimisation, it builds technologies that helps
clients transform their business strategies and radically improve
operational efficiency. The company was founded by CEO Dr Daniel
Hulme in 2008. Daniel is a globally recognised expert in AI, a
regular TEDx and Google speaker, and a Kauffman Global Scholar. He
has over 20 years of experience in AI, having received his Masters
and PhD in AI from UCL where he is currently Entrepreneur in
Residence. He is also a lecturer for LSE’s Marshall Institute and
holds advisory positions in both the private and public
sectors.
Alongside its services in custom-made AI solutions and AI
strategy consultancy, the company has built many AI assets,
including two products: Satalia Workforce and Satalia Delivery.
Satalia Workforce dynamically automates and optimises the
allocation of people to their work, and has been adopted by global
accountancy and consultancy firms, including PwC. Satalia Delivery
is a leading home-delivery solution, which optimises the routes and
schedules of vehicle fleets every time a new order is made, and is
used by companies including DFS, HSS, Selecta and Woolworths, the
Australian supermarket chain. Satalia has deep expertise in
applying AI throughout logistics and the supply chain, previously
helping the development of Tesco’s last-mile delivery solution.
Satalia, which employs more than 80 people across multiple
markets in Europe, will join Wunderman Thompson Commerce and
strengthen the global ecommerce consultancy’s technology
proposition. It will also act as a hub of AI expertise for all WPP
agencies. In addition to his role as CEO of Satalia, Daniel will
become Chief AI Officer of WPP, working closely with WPP’s Chief
Technology Officer and WPP agencies to promote AI capabilities
across the company and help shape WPP's AI strategy, including
R&D, AI ethics, partnerships, talent and products.
The acquisition is aligned with WPP’s accelerated growth
strategy and focused M&A approach to build on existing
capabilities in growth areas such as experience, commerce and
technology.
Mark Read, CEO of WPP, said: “Advances in technology are
revolutionising how people live, work and shop, how brands go to
market, and how products and services are delivered. Clients are
looking for end-to-end solutions that harness these technologies to
grow their business. I’m delighted to welcome Daniel and the
Satalia team to WPP as we continue to strengthen our offer to
global brands.”
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210823005340/en/
Niken Wresniwiro, WPP +44 (0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com
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