WPP Acquires Cloud Commerce Group
November 30 2021 - 8:00AM
Business Wire
WPP (NYSE: WPP) today announces that it has acquired Cloud
Commerce Group (CCG), a leading UK-based technology company that
helps brands to market, sell and deliver their products across
ecommerce platforms and marketplaces globally, such as Amazon,
eBay, Etsy and Wayfair.
CCG is a leader in multi-channel ecommerce software, supporting
hundreds of European retailers and wholesalers. The software
platform helps brands across the entire commerce journey,
connecting customer acquisition and multi-platform commerce, with
warehousing, inventory, and fulfilment partners. CCG’s solution
integrates with the most widely-used and popular marketplaces
including Amazon and eBay, ecommerce platforms including Shopify
and Magento, and multiple accounting systems, payment gateways and
fulfilment partners. The platform powers over £1 billion in gross
merchandise value (GMV) annually through its various
integrations.
CCG employs over 100 people across Europe. The company will join
the Wunderman Thompson global network as part of its market-leading
commerce and technology proposition. This acquisition reflects
WPP’s ongoing investment into strengthening its commerce offer for
clients and is aligned with WPP’s accelerated growth strategy and
focused M&A approach, building on existing capabilities in the
areas of experience, commerce and technology.
Mark Read, CEO of WPP, said: “Clients look to WPP to help
them market, sell and fulfil across multiple ecommerce channels and
marketplaces. With over £1 billion revenue transacting through its
platform, Cloud Commerce Group already has demonstrable scale and
success in managing the complex omnichannel commerce needs of
global brands. I’m excited about how CCG’s expertise will further
strengthen the breadth and depth of our commerce offering to
deliver growth for our clients.”
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
About Wunderman Thompson Commerce
At Wunderman Thompson Commerce we inspire people to
transact.
Part creative agency, part consultancy and part technology
company, we are unique in our ability to connect world-class
strategic thinking and creative insight with deep executional
capability across technology and operations to deliver winning
commerce solutions across all major digital routes to market
worldwide: marketplaces, online retailers, D2C, B2B and social
commerce.
We are a diverse team of 1700+ commerce experts across more than
20 offices worldwide, who believe that growth through commerce
begins with connected customer experiences that amplify the brand
and drive business outcomes. We excel at orchestrating commerce
touchpoints through intelligent deployment and integration of world
class technology from strategic partners like Adobe, SAP,
Salesforce, HCL, Shopify, BigCommerce & commerce tools, as well
as driving sales from marketplaces (Amazon, Tmall and beyond) and
retailers.
Our clients include Bosch, DFS, Johnson & Johnson, MAC,
Nestlé, Sainsbury’s, Selfridges, Shell, Specialized, Tempur and
Tiffany & Co.
Wunderman Thompson Commerce is a WPP agency, recognised as a
Leader in The Forrester Wave™: Commerce Services, Q1 2021. More
details on the achievement can be found here.
For more information on Wunderman Thompson Commerce, please
visit us at www.wundermanthompsoncommerce.com and follow us on
Twitter, Facebook, LinkedIn, and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20211130005655/en/
Niken Wresniwiro, WPP +44 (0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com
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