Creative Studio Made Thought Joins WPP
December 06 2021 - 9:00AM
Business Wire
WPP (NYSE: WPP) today announces the acquisition of a majority
stake in branding and design agency Made Thought.
Made Thought will be integrated into AKQA and will join forces
with Universal Design Studio and Map Project Office to form The New
Standard, an industry-leading collective that provides clients with
transformational design and creative thinking. The partnership will
enable each studio to maintain creative independence while
facilitating greater collaboration to deliver connected,
cross-platform work, harnessing the specialist talent from across
all design disciplines.
Founded in 2000 by Paul Austin and Ben Parker, Made Thought
employs 55 people across offices in London and New York, the latter
of which opened in January 2021. Made Thought partners with clients
including Pinterest, Unilever, LVMH, MoMA, Sonos, Paul Smith and
Rosewood Hotels to produce work rooted in beautiful design that
also creates a meaningful connection with consumers and drives
behavioural change.
The acquisition of the majority stake is aligned with WPP’s
accelerated growth strategy and focused M&A approach to further
strengthen its core creative capabilities in marketing,
communications and design, and follows the acquisitions of
Universal Design Studio and Map Project Office, which both joined
WPP in 2018.
Mark Read, CEO of WPP, said: “WPP is known for its
creative excellence and our award-winning work that helps drive
transformative growth for our clients. Bringing Made Thought
together with Universal Design Studio and Map Project Office to
create The New Standard will further strengthen our position as a
creative leader and raise the bar for design that speaks to people
across different platforms.”
About WPP WPP is a creative transformation company. We
use the power of creativity to build better futures for our people,
planet, clients and communities. For more information, visit
www.wpp.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211206005480/en/
Niken Wresniwiro, WPP +44 (0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com
WPP (NYSE:WPP)
Historical Stock Chart
From Jun 2024 to Jul 2024
WPP (NYSE:WPP)
Historical Stock Chart
From Jul 2023 to Jul 2024